John Gafford

Because at one point, 20 some odd years ago, I decided to create a nutritional supplement company with my sister where we spent $100,000 on supplements before we asked anybody if they ever wanted to buy them.

Turns out, unfortunately, nobody ever did.

Majority of it went into the trash.

Henceforth, my $100,000 bottle of vitamins that I have as my reminder to do this one thing before you do what Scott did, which was...

Proof the market.

Make sure that there's a market for what you want to do.

And the easiest way to do that, if you look at things out there like Kickstarter, like those things where you can say, hey, here's this thing, do you want to buy it?

Right?

Run, it's a lot safer to run, to build a website, which you can spin up for almost nothing.

You could have taken your tech back.

You could have put it up on a website.

You could have run, you know, you could have run pricing.

And the best part about this is you can do it in stages because you can figure out where your price point breaks.

Right.

And you can still do this, right?

Because we're going to get to your digital marketing strategy here, which we were talking about earlier.

But you can still do this where you start out and you get your avatar for your client as you want to get.

Then you pinpoint your marketing at them with heavy call to action to your website at a certain price point.

and then you just get them till they get it in the basket, right?

You don't even have any product yet, you can't sell it, but you just wanna see how many of those at this price point are gonna get in that basket.