John Gafford

And I'm like, okay, listen, waste management is its own animal.

I get it.

Like the stadium hole.

I get it.

It's supposed to be there, but I thought that was just, it's a little much over the top, a little over the top.

Do you think that you think that maybe, you know, obviously I think, I think, I think the PGA is leaning into this a little more, especially with what happened live golf.

But do you think there's a, you think that might've been a catalyst for maybe, okay, we got to bring this back a little bit.

Yeah, I don't think they should ever let that kid anywhere near everything.

Yeah, I think he did.

He can't ever go to any of the games.

Well, let's talk about that.

So who's a scooter martini guy in your mind?

What do you know just in general?

Like if I see a dude wearing Scooter Martini, what do I know about that person?

Well, let's talk about reaching those people now, because obviously the pro shops, that was a little bit of a pivot.

Even though we continue this, it's going to pivot.

So now the strategy is becoming a little bit more customer direct via the internet.

And what's the plan for reaching some of these folks?

The best part about, you know, those AI videos just for doing stuff like this is you can literally just run test after test after test and it doesn't matter and see what works.

But, you know, the thing is with social media anymore is it's such a flood of just nonsense I found.