John Gafford

And, you know, we just hired a new guy full time for our company here.

And I'm like...

you know, what do you want to show?

Like, what do you want to do?

And I'm like, I just want to get some real stuff out there, right?

Nothing that's, you know,

For example, it's always been the stiff, like walking around houses with, you know, our best looking agents like Vanna White from, you know, like handout, like a spokesmodel.

And I think people are just so sick of that.

And so this guy came in and he just was walking around, you know, we were testing him out and he shot a tester.

And it was my wife and Eugenia, who's our broker and Mel, who's our director of operations and me debating push presence.

Like, should you get a push present?

And I was debating that getting my wife a nanny for six years, that was the push present.

I thought that was pretty solid.

And then she was claiming that was for me.

And that video just was like to be in this office on any given day.

did like 20,000 views in like five minutes, like that quick, just because it was just really what was happening that day.

And I think if you can take that stuff that happens on the golf course and make it funny and make it interesting, but, you know, not so...

Like here's my, you know, here's my, my model turning around and that stuff.

I mean, you got to do some of that stuff to show off your brand because it's a clothing thing.

But if you make it something that people want to engage with and want to want to watch and they want to see what happens next.