John Gafford

Let's talk about building a sales force now, because we were talking a little bit about affiliates earlier and trying to get that thing going.

Because nobody's a better salesman for your brand than a raging fan, right?

It just doesn't work.

So it does work is what I meant to say.

So what's the long-term plan for Scooter Martini?

every day at the golf hey i like your polo where'd you get it i'll send you a link yeah that easy and now you're starting to get free stuff and that's something for that yeah you know one of the things that i would recommend that you do uh because i know you shopify on the back end like somebody i'll do for online stores is i would look at as you get into more customer relationship and i i don't use shopify so i don't know all the capabilities it has but i do know um two things number one to go high level is what we use for pretty much all of our customer

data-driven contact stuff.

It's an unbelievable CRM that does integrate with Shopify, that would have a clean back and forth integration with them, but I would hire somebody that understands how to make that go.

But you can integrate everything there, your website, your forms, everything can go there to go high level.

It's probably the best all-around platform I've seen for just about everything.

Really good.

And then what I would also say is I love the affiliate program back to your back to existing clients, people that love what they do or love your product will sell it.

There's no better mouthpiece than a happy customer.

You know, there's just no better.

You have frequently long arms.

You have to pay attention to stuff like that.

Okay, so when you order stuff, I'm just curious about this, right?

Do you have to order like X amount of smalls, X amount of mediums?

Because I'm sure at the end of it, you wind up with boxes of smalls.

You did a lot of medium and smalls?