John Gafford

Exactly.

Yeah, you're not going to be that guy.

It's hard.

What do you think the biggest mistakes people make are when they do this that cause them to fail?

Yeah, I think one of the most important things for us is really vetting who comes on, right?

We get, good Lord, I mean, I don't know how many submissions we get a day, but it's a lot.

And now that there's platforms out there that we actually use the other way that we're pitching, like PodPitch and some of the other ones, it's a sea of people.

Have you heard of PodMatch?

Pod match I have.

Reason pod pitch.

Just to push me out just because it saves time and it's pretty effective and it works good.

And again, like anything else, if you package a turd, you're not going to get any calls back.

But if you have a good package and you're somebody of value that people can be like, oh, this is an authoritative person that might be interesting, it's fine.

Which brings me to my next point, which I think a lot of people lose on this.

The number one goal of this is I think you've got to be entertaining.

Because if you're entertaining, if you're not entertaining people, they're never going to listen to you.

You're not going to get to the education.

Correct.

So here's a question, Mr. Podcast Coach, and we've all had this person.

How do you get through when you get somebody on and they're just like, well, what I do for a living is I do this and this is how it goes.