John Gafford

I think what you're talking about is becoming a better communicator.

So what makes, what makes somebody a better communicator?

The reason I laugh at that is because I also was in the IT world.

I was CEO of a tech firm before getting into real estate.

We had one standard rule at our tech firm, which was never let the gig pitch.

We never let the engineers talk to the client.

Like, I always think about that scene from Office Space, the movie Office Space.

And he's like, well, what do you do here?

And he's like, well, I take the stuff from the software engineers and I take it to the client.

And they're like, well, couldn't the engineers just take it directly to the client?

And...

Anybody that's ever worked in IT at any high level understands, no, the software engineers cannot take it directly to the client because the client is going to be super, super angry immediately following that meeting.

And the software engineer is going to look at you and go, what?

So yes, that is a skill set in itself.

Yes.

Yeah.

I think a lot of people don't realize, but you really should try to stay at about a sixth or seventh grade level.

Yeah.

How important is communication?

tonality and what you do and what you teach people.