John Higgins

Also, the person that has purchased the earbuds is not hearing that.

They're not the ones that are experiencing it every day.

So they're going to concentrate more on sound quality, on ANC, on comfort.

on other features that you might want to use, you know, like there's, we're seeing the live translation popping up all over the place now.

It's those sort of things, heart rate sensors and workout headphones, things that are the, the,

person that has purchased the headphones uses on a daily or near daily basis and experiences on a daily or near daily basis.

Whereas they might make loads of calls a day or be in a whole bunch of Zoom meetings all day, but they're not hearing what everyone else is hearing.

And we all just have kind of accepted that that's the quality that you generally get.

when you're on a call or you're in a meeting.

Right.

And I think because Soundcore got it right, then there's a chance that other companies are going to take note.

Be like, okay, they're getting, you know, people are saying that the call quality on those Soundcores are amazing.

We need to beat them.

Companies love to beat other companies at things.