John Jantsch

And I'm a, you know, that's really been a big influence on me is the idea that marketing is a system and, you know, we've got to think about it that way and not as just some, you know, group of random acts.

And I'm a, you know, that's really been a big influence on me is the idea that marketing is a system and, you know, we've got to think about it that way and not as just some, you know, group of random acts.

Sure. Well, I've got tons of resources as well as just descriptions of what we do, how we work with folks. It's all at ducttapemarketing.com. That's D-U-C-T-T-A-P-E marketing.com. That's the best place to go.

Sure. Well, I've got tons of resources as well as just descriptions of what we do, how we work with folks. It's all at ducttapemarketing.com. That's D-U-C-T-T-A-P-E marketing.com. That's the best place to go.

So we talked a little bit about AI, and I'm not a fan of just like, oh, AI hype, it's going to change the world. But it is going to dramatically impact technology. how we go to work, who we hire, how we manage, how we lead. Um, and so, you know, don't, don't take a nap on it, um, and say, Oh, I'll figure it out once it, you know, once it gets here, you know, it's here.

So we talked a little bit about AI, and I'm not a fan of just like, oh, AI hype, it's going to change the world. But it is going to dramatically impact technology. how we go to work, who we hire, how we manage, how we lead. Um, and so, you know, don't, don't take a nap on it, um, and say, Oh, I'll figure it out once it, you know, once it gets here, you know, it's here.

Um, and it's changing, you know, how you bid, it's changing how you manage all the processes in your business. It's certainly changing, uh, marketing. So, um, Look at it, study it, take some lessons, take some classes, not because you want AI to run your business, but so that you can actually understand the full potential.

Um, and it's changing, you know, how you bid, it's changing how you manage all the processes in your business. It's certainly changing, uh, marketing. So, um, Look at it, study it, take some lessons, take some classes, not because you want AI to run your business, but so that you can actually understand the full potential.

I mean, maybe initially people will feel that way, but I think ultimately AI is going to be plumbing. I mean, it's going to be built into everything. You know, every everything that we do in marketing will have an AI interface. You know, every every bit of software that we all use to run our companies today will all be run by AI.

I mean, maybe initially people will feel that way, but I think ultimately AI is going to be plumbing. I mean, it's going to be built into everything. You know, every everything that we do in marketing will have an AI interface. You know, every every bit of software that we all use to run our companies today will all be run by AI.

Half of it will go away, quite frankly, because there's a lot of redundancies in that. So it's just going to be baked into everything. And so, you know, I don't think there's this risk that if you don't master AI and be like a first mover that you're you're toast. But I think initially there will be some pretty significant strategic advantages to the folks that are out front.

Half of it will go away, quite frankly, because there's a lot of redundancies in that. So it's just going to be baked into everything. And so, you know, I don't think there's this risk that if you don't master AI and be like a first mover that you're you're toast. But I think initially there will be some pretty significant strategic advantages to the folks that are out front.