John Jantsch

What it's really going to do, I think, is it's going to require us as marketers to spend more time in some of these, figure out where our clients are searching, where they are getting their answers now, and spend more time in some of those places.

What it's really going to do, I think, is it's going to require us as marketers to spend more time in some of these, figure out where our clients are searching, where they are getting their answers now, and spend more time in some of those places.

Reddit is another one that I'm afraid people are going to have to invest in spending some time on because a lot of questions that people have are coming out of Reddit content. It all really leads to marketing is just going to get harder.

Reddit is another one that I'm afraid people are going to have to invest in spending some time on because a lot of questions that people have are coming out of Reddit content. It all really leads to marketing is just going to get harder.

Yeah, sure. Quora is good. You know, again, the problem with a lot of those sites is you got to invest a lot of time and energy to have any kind of impact on them.

Yeah, sure. Quora is good. You know, again, the problem with a lot of those sites is you got to invest a lot of time and energy to have any kind of impact on them.

I haven't really done much with Fiverr, but we have used Upwork to place a lot of marketing folks in our clients. And if you do a good job of...

I haven't really done much with Fiverr, but we have used Upwork to place a lot of marketing folks in our clients. And if you do a good job of...

writing the you know job description writing requirements you know analyzing the people we've had really great um luck finding some very talented people who in a lot of cases wanted a certain situation they wanted to be able to take their kids to school and pick them up from school so you know a traditional job wasn't going to work for them but 20 hours a week they were you know very

writing the you know job description writing requirements you know analyzing the people we've had really great um luck finding some very talented people who in a lot of cases wanted a certain situation they wanted to be able to take their kids to school and pick them up from school so you know a traditional job wasn't going to work for them but 20 hours a week they were you know very

Very experienced, very talented, not that expensive. And so we've we've had a lot of luck. If you you've got to spend time investing up front in finding the right person and interviewing and hiring the right person and then training the right person. But that's like any you're not going to have success probably in any position without doing that.

Very experienced, very talented, not that expensive. And so we've we've had a lot of luck. If you you've got to spend time investing up front in finding the right person and interviewing and hiring the right person and then training the right person. But that's like any you're not going to have success probably in any position without doing that.

Your first point is absolutely correct. I mean, if it's just a one-off thing, you probably can find a lot of people to do it. And if cost is a big factor.

Your first point is absolutely correct. I mean, if it's just a one-off thing, you probably can find a lot of people to do it. And if cost is a big factor.

But if you want to have any kind of long-term relationship with somebody because you're going to have this need over and over again, we hire a lot of people there part-time that we have probably half a dozen folks we've hired off of Upwork that are now full-time employees. So it's a great place to actually do, you know, it's kind of like, start part time, we'll try you out.

But if you want to have any kind of long-term relationship with somebody because you're going to have this need over and over again, we hire a lot of people there part-time that we have probably half a dozen folks we've hired off of Upwork that are now full-time employees. So it's a great place to actually do, you know, it's kind of like, start part time, we'll try you out.

So it's actually kind of nice way to do that as well.

So it's actually kind of nice way to do that as well.

Well, you know, you mentioned the E-Myth. That certainly was one that I read, you know, early on in my career and had a lot of impact. I'm a big fan of Peter Drucker. He doesn't necessarily write for the home services. He was a management consultant that worked with very large companies, but he was very systems driven.

Well, you know, you mentioned the E-Myth. That certainly was one that I read, you know, early on in my career and had a lot of impact. I'm a big fan of Peter Drucker. He doesn't necessarily write for the home services. He was a management consultant that worked with very large companies, but he was very systems driven.