John Jantsch

Well, there isn't anything necessarily inherently wrong with that. I mean, you definitely want to know what they're doing. And that's one of the challenges, I think, especially at SEO. A lot of people look at it and go, oh, it's really technical. I don't get it. And so... then they don't know what people are doing on their behalf to get them results.

Well, there isn't anything necessarily inherently wrong with that. I mean, you definitely want to know what they're doing. And that's one of the challenges, I think, especially at SEO. A lot of people look at it and go, oh, it's really technical. I don't get it. And so... then they don't know what people are doing on their behalf to get them results.

So you definitely want to know exactly what somebody is doing. The fact that they have a team in the Philippines is not necessarily a bad thing. In some cases, they can actually get you more output for your money, working with folks in other countries. But you definitely want to make sure that the work is quality and that they can tell you exactly how they're getting you those results.

So you definitely want to know exactly what somebody is doing. The fact that they have a team in the Philippines is not necessarily a bad thing. In some cases, they can actually get you more output for your money, working with folks in other countries. But you definitely want to make sure that the work is quality and that they can tell you exactly how they're getting you those results.

So it's going to be around for a long time, especially for local service businesses, like the folks that are showing up in the Google Maps. But there's no question it is dying for general kind of information types of searches because the search engines are giving the answer.

So it's going to be around for a long time, especially for local service businesses, like the folks that are showing up in the Google Maps. But there's no question it is dying for general kind of information types of searches because the search engines are giving the answer.

So, you know, it used to be you could write an article about, you know, the five best types of air conditioners to install in your home. And people who were trying to find out, like, what kind of brand should we be looking for? What kind of unit should we be looking for would find your content? Well, now Google is just saying, here's the answer, as opposed to sending you to that blog post.

So, you know, it used to be you could write an article about, you know, the five best types of air conditioners to install in your home. And people who were trying to find out, like, what kind of brand should we be looking for? What kind of unit should we be looking for would find your content? Well, now Google is just saying, here's the answer, as opposed to sending you to that blog post.

So for those kind of that kind of general information, traffic is almost dead. I mean, you've seen people having 30, 40 percent drops in their organic search. But for that high intent, who is the best HVAC contractor in Seattle? Because I'm getting ready to hire one of those.

So for those kind of that kind of general information, traffic is almost dead. I mean, you've seen people having 30, 40 percent drops in their organic search. But for that high intent, who is the best HVAC contractor in Seattle? Because I'm getting ready to hire one of those.

There's no answer to that that Google can give other than showing them, you know, here's the companies and showing them the Google Maps listing, showing them, you know, the rankings and reviews. So the most high intent searches are still going to, especially for local businesses, are going to be with us for a long time.

There's no answer to that that Google can give other than showing them, you know, here's the companies and showing them the Google Maps listing, showing them, you know, the rankings and reviews. So the most high intent searches are still going to, especially for local businesses, are going to be with us for a long time.

But there's no question we're losing a lot of that, you know, long tail kind of educational search organic traffic.

But there's no question we're losing a lot of that, you know, long tail kind of educational search organic traffic.

Well, I don't think it's going to destroy pay-per-click, but it's already eroded general search traffic. No question. Because if you do a search on Google today, there's a good chance that it's going to return an AI result in the top result that is going to give you the answer. What it used to do is give you, here's three websites that we think have this answer.

Well, I don't think it's going to destroy pay-per-click, but it's already eroded general search traffic. No question. Because if you do a search on Google today, there's a good chance that it's going to return an AI result in the top result that is going to give you the answer. What it used to do is give you, here's three websites that we think have this answer.

You know, go knock yourself out and go to them. Well, now it's just giving you the answer. So all that traffic that used to go to those websites that spent a whole bunch of money and time ranking for general search terms, that traffic's going away. I won't say it's dead, but it's going away. And so. being in some of the places, what's also happening is it's changing search behavior.

You know, go knock yourself out and go to them. Well, now it's just giving you the answer. So all that traffic that used to go to those websites that spent a whole bunch of money and time ranking for general search terms, that traffic's going away. I won't say it's dead, but it's going away. And so. being in some of the places, what's also happening is it's changing search behavior.

So it used to be Google was it, right? I mean, but now a lot of folks are going to the perplexities of the world and ChatGPT has search now. They're going to TikTok. TikTok is actually a huge amount of traffic that is people searching for how to do stuff on TikTok. So

So it used to be Google was it, right? I mean, but now a lot of folks are going to the perplexities of the world and ChatGPT has search now. They're going to TikTok. TikTok is actually a huge amount of traffic that is people searching for how to do stuff on TikTok. So