John Jantsch

But, you know, there's, you know, they're not necessarily looking at ads, but they might be paying attention to what's going on out there in the market. So the key thing there really is just constant, even if you don't have an open position, you should be, you should be trying to attract, you know, the A players at all times.

But, you know, there's, you know, they're not necessarily looking at ads, but they might be paying attention to what's going on out there in the market. So the key thing there really is just constant, even if you don't have an open position, you should be, you should be trying to attract, you know, the A players at all times.

Yeah. I mean, I think it can work in a lot of industries. You know, I think that... I think that it can go, people can go overboard too. I mean, you know, you get these that pay, you know, pay these supposed influencers on, you know, social media to talk about their product or service or something that people don't care about it. They're, you know, they're just getting paid.

Yeah. I mean, I think it can work in a lot of industries. You know, I think that... I think that it can go, people can go overboard too. I mean, you know, you get these that pay, you know, pay these supposed influencers on, you know, social media to talk about their product or service or something that people don't care about it. They're, you know, they're just getting paid.

I think it's pretty obvious to people that that's the case. But I think that the, the, the right kind of authentic endorsement, you know, so somebody let's say a remodeling contractor, you know, does great work for somebody on the local football team. And that person's like, I love these guys. I mean, it's amazing what they did.

I think it's pretty obvious to people that that's the case. But I think that the, the, the right kind of authentic endorsement, you know, so somebody let's say a remodeling contractor, you know, does great work for somebody on the local football team. And that person's like, I love these guys. I mean, it's amazing what they did.

You know, I would have them back into my house, you know, anytime I need something fixed. I mean, that can be a super powerful endorsement if it's real.

You know, I would have them back into my house, you know, anytime I need something fixed. I mean, that can be a super powerful endorsement if it's real.

Well, so there's a couple of things to that. The first one is, you know, I always tell businesses, you need to be talking to agencies that are at least talking about developing a strategic plan, you know, as opposed to just saying, yeah, we do this, we're the best at it, and that's what we're gonna do for you. So, you know, is that the right thing, right?

Well, so there's a couple of things to that. The first one is, you know, I always tell businesses, you need to be talking to agencies that are at least talking about developing a strategic plan, you know, as opposed to just saying, yeah, we do this, we're the best at it, and that's what we're gonna do for you. So, you know, is that the right thing, right?

So somebody who's gonna take the time to actually research your market, research your industry, and have a plan that they can show you how they're gonna execute. Clearly being able to demonstrate we have proven results for other people like you is gonna be a piece of it. And then the last one is,

So somebody who's gonna take the time to actually research your market, research your industry, and have a plan that they can show you how they're gonna execute. Clearly being able to demonstrate we have proven results for other people like you is gonna be a piece of it. And then the last one is,

And I don't know about you, but we run into lots of folks that work with agencies and they said, yeah, they sent us a traffic report once a month. We had no idea if it meant anything, if we were doing anything. So you definitely want an agency that's going to tie metrics to what your overall business objectives are. And I think that's one of the knocks I have with a lot of marketing agencies.

And I don't know about you, but we run into lots of folks that work with agencies and they said, yeah, they sent us a traffic report once a month. We had no idea if it meant anything, if we were doing anything. So you definitely want an agency that's going to tie metrics to what your overall business objectives are. And I think that's one of the knocks I have with a lot of marketing agencies.

is they really just want to do the things they know how to do. And the first thing we try to do is understand, like, where are you trying to go from a business growth standpoint? How can we measure your cost to acquire a new customer? You know, how can we measure your repeat business? Because that's, to me, that's the only true way to see if you're being successful.

is they really just want to do the things they know how to do. And the first thing we try to do is understand, like, where are you trying to go from a business growth standpoint? How can we measure your cost to acquire a new customer? You know, how can we measure your repeat business? Because that's, to me, that's the only true way to see if you're being successful.

And it's, you know, when we've been able to work with organizations and they let us have that kind of almost P&L access, they never fire us. Because, you know, we're actually able to demonstrate to them exactly what they're getting for the money that they're spending.

And it's, you know, when we've been able to work with organizations and they let us have that kind of almost P&L access, they never fire us. Because, you know, we're actually able to demonstrate to them exactly what they're getting for the money that they're spending.

There does. There does. But, you know, if you've got a company that's not asking for that, that's not asking you strategic questions, that to me is probably a little bit of a red flag.

There does. There does. But, you know, if you've got a company that's not asking for that, that's not asking you strategic questions, that to me is probably a little bit of a red flag.