John Jantsch

he made it so personal. I was like, what kind of schmucks not going to give this guy a review? Um, you know, again, like I said, he did good work. He was a nice guy. Um, but, but just that little twist of, I can help this guy get dinner rather than I could care less about the, you know, the big company. Um, but I can help this guy get dinner.

he made it so personal. I was like, what kind of schmucks not going to give this guy a review? Um, you know, again, like I said, he did good work. He was a nice guy. Um, but, but just that little twist of, I can help this guy get dinner rather than I could care less about the, you know, the big company. Um, but I can help this guy get dinner.

I, you know, I just think that kind of making it real personal, um, you know, was really effective approach. So I gave him a review for sure.

I, you know, I just think that kind of making it real personal, um, you know, was really effective approach. So I gave him a review for sure.

you are bleeding where is the biggest stakes that you see probably the one i see the most is because a lot of small mid-sized businesses they're really strapped for people for time for resources and yet they're trying to spread themselves you know i got to be on tick tock and i got to be on this and i got to be on that so they're just kind of spraying stuff everywhere and there's really no focus on you know a couple areas that are going to make a big difference so i always i i quite often try to get people to say look

you are bleeding where is the biggest stakes that you see probably the one i see the most is because a lot of small mid-sized businesses they're really strapped for people for time for resources and yet they're trying to spread themselves you know i got to be on tick tock and i got to be on this and i got to be on that so they're just kind of spraying stuff everywhere and there's really no focus on you know a couple areas that are going to make a big difference so i always i i quite often try to get people to say look

You need to be on Instagram and you need to be on LinkedIn and you need to be, you know, going out there and really working for reviews, for example, and just put a whole bunch of effort into those three things. I'm just throwing out as an example, you know, as opposed to, you know, trying to do everything and not really doing a very good job with any of it.

You need to be on Instagram and you need to be on LinkedIn and you need to be, you know, going out there and really working for reviews, for example, and just put a whole bunch of effort into those three things. I'm just throwing out as an example, you know, as opposed to, you know, trying to do everything and not really doing a very good job with any of it.

Oh, I think they do in a different way. I mean, just like everything, there are people that don't go to Facebook ever. And there are people that are on it every day who don't watch television or don't listen to radio. I mean, so it's tough to just say this is better than that. You're going to reach a different market. And I think the real key is, are you tracking the results? Do you have a plan?

Oh, I think they do in a different way. I mean, just like everything, there are people that don't go to Facebook ever. And there are people that are on it every day who don't watch television or don't listen to radio. I mean, so it's tough to just say this is better than that. You're going to reach a different market. And I think the real key is, are you tracking the results? Do you have a plan?

Are you tracking the results that you're getting from one channel or another and continue to double down on what's working and at least experiment on something or cut something that's not working. I mean, that's the tough thing. You get a lot of folks that are doing eight things. They have no idea what's actually working. Business might be good. But they're not sure why necessarily.

Are you tracking the results that you're getting from one channel or another and continue to double down on what's working and at least experiment on something or cut something that's not working. I mean, that's the tough thing. You get a lot of folks that are doing eight things. They have no idea what's actually working. Business might be good. But they're not sure why necessarily.

And that's the real crime, right? You're wasting a bunch of money on stuff that's not working that you could be doubling down or tripling down, you know, on a channel that really is working if you just had the metrics.

And that's the real crime, right? You're wasting a bunch of money on stuff that's not working that you could be doubling down or tripling down, you know, on a channel that really is working if you just had the metrics.

Yeah, so one of the things that we try to do, and after the pandemic, a lot of home service businesses just really were struggling to get people. And so there's a couple of things there. You need to think about... demand generation or pipeline of people the same way you do of customers. So it needs to be something that you don't just go, oh crap, somebody left, we need to hire somebody.

Yeah, so one of the things that we try to do, and after the pandemic, a lot of home service businesses just really were struggling to get people. And so there's a couple of things there. You need to think about... demand generation or pipeline of people the same way you do of customers. So it needs to be something that you don't just go, oh crap, somebody left, we need to hire somebody.

And then, like you said, you run the ad. You need to constantly be talking about what a great place it is for you to work at. You need to get your team involved in talking about the fact that your brand is a great place for them to work. And so that kind of messaging all the time about,

And then, like you said, you run the ad. You need to constantly be talking about what a great place it is for you to work at. You need to get your team involved in talking about the fact that your brand is a great place for them to work. And so that kind of messaging all the time about,

top company to work at in this city, you know, the, all the employees, you know, sharing, you know, awesome time they had at the company picnic, you know, that kind of stuff just sends subtle messages to, you know, folks that are out there, you know, there's a lot of people out there. They're not really happy where they are right now.

top company to work at in this city, you know, the, all the employees, you know, sharing, you know, awesome time they had at the company picnic, you know, that kind of stuff just sends subtle messages to, you know, folks that are out there, you know, there's a lot of people out there. They're not really happy where they are right now.