John Kim
speaker
590 appearances
1 recordings
1 series
first heard Jul 2026
last heard 14 Jul
John Kim’s voice in public audio — every appearance, attributed to the second.
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Appearances
As I wrote the book, The Tao of Fundraising, I had this idea that I wanted to put something philosophical out in the world because fundraising isn't just a idea of persuasion.
It's actually a way of life that the actual interacting with people through the lens of them as the center of your conversation is a way of life.
And that way of life requires a certain understanding
level of responsibility.
When you start to get good at understanding how people work and how people react and how they will react to me or to you or to other personas, you can actually use that for your own selfish needs or you can use it for good.
So I call it the DAO fundraising.
But in the end, I don't know how many people actually care about that philosophy.
What most people want to know is how do you get money?
I think I probably would have just renamed it Money Moves at the Speed of Trust because the entire book really is about that, how money pools in areas and people hold on to it and resources.
We can put a lot of words around what actually motivates people to move in a direction that
And that's really important, making sure that you say, hey, I want the money to move in this direction, not that direction.
The real trick is that most people know how to get people's attention and get interest moving in the direction.
That last unlock of trust actually is the magic key.
So many people do such a good job of using logos or logic to actually get somebody to a yes.
And they still say no.
because it's the difference between belief and trust.
I didn't write this in my book, and I wish it was the first chapter.
Belief is like, I believe you.
Yes, what you're saying makes sense.
I believe you.
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