John Lee Dumas
speaker
374 appearances
3 recordings
3 series
first heard Feb 2016
last heard 20 Dec
John Lee Dumas’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.
Appearances
And I would love to continue that question around. Okay, so they pick something to start, right? And, you know, podcasting has obviously been an amazing journey for you. Podcasting now, if they start a podcast now, is it still a good time to start a podcast? How would you grow your brand if you were starting today?
It's a terrible time to start a podcast if you're like 99% of people looking to start a podcast and saying, oh, that podcast is having success, let me copy that podcast. It's a beautiful time to start a podcast if you say, you know what?
I have identified an amazing niche within my big idea that I'm passionate about, that I have skills and knowledge in, that I can provide value to, and then I just focus on having a podcast that's strictly on that niche. I'm only gonna provide value on that topic. I'm only going to provide the number one solution. That's number one solution to a real problem.
And that's what I'm going to focus my podcast on. I'm only going to bring guests on to talk about that. I'm only going to do topic-based podcast episodes that are talking about that. I'm only going to do Q&A shows about that. That's going to be everything that I do. And that's what I'm going to be focused on. You know, example, this is just random. I'm
What if, you know, you were struggling with Lyme disease? You know, that is a real problem that people have.
And if you had the Lyme disease cure podcast where you took people through and interviewed people that were the biggest geniuses just about Lyme disease, and you talk people through supplements and this and fill in the blank health and exercise routines and all these different things they can do, red light therapy, infrared sauna, whatever that might be.
You could become like the go-to free podcast source in the world on that topic, which I mean, that would be an amazing thing to have. And by the way, then maybe once you've got that dialed in, then you're moving on to X and Y and Z, you know, within the same genre.
But, you know, then you're off and you're helping other people in that same area that can really be valuable and it can break out into some amazingly large opportunities. But it started with that micro niche that you're going to dominate instead of being like, I'm the health guru. I'm going to answer all your health questions. Well, there's a million people doing that.
Some of them are doing it great. Most of them are doing it terribly. And there's only really room for one or two winners. And are you really going to win that game? Probably not. Don't go against Amazon. Don't go against Apple. Don't go against Netflix. They won, okay? Find your niche and focus.
Yeah. And I love just to piggyback a bit on that because everyone always asks, well, how do you grow from there? And you kind of answered it. And I teach it's like it becomes what I call like a natural expansion. So you start with like a small circle, then a bigger circle and a bigger circle. So. you know, using Lyme disease, in my opinion, at least I see it like that.
And then you might go into two or three other similar diseases that can be cured, you know, with natural remedies. Then you might go into more overall, eventually five years later, when you're famous, you're starting to teach more holistic medicine. And that's kind of how I think a natural transition is. But most people don't start there.
They do it backwards where they start as like, oh, I'm a health, guru that teaches holistic medicine and it's so broad and it's so hard to stand out whereas like you say I mean you can win in that sub-niche and then maybe expand as you go
You're going to lose in a saturated competitive market. It's going to happen. But you can win in a micro niche uncompetitive market and then get traction and momentum and get some chops, put in some reps, get better at what you do. And then down the line, you can probably take those people on on different levels and varying things. And maybe they're going to acquire you.
Maybe you're going to acquire them.
Yeah, love it. And I would love just, you know, so obviously you have grown an amazing podcast. I don't want to ignore that. And I would love to just ask you, you know, all the downloads, all the episodes, all the years, you've got to have learned some lessons, right?
So can you give me like three to five lessons that if someone has a podcast or is growing one that you think is super valuable to always remember that you could maybe wish to, you know, taught yourself?
There are three lessons that anybody listening can apply to their life, whether it's a podcast or just a general business that you're doing, any niche, physical, in-person, B2B, B2C, fill in the blank. These are traits that successful entrepreneurs possess. Number one is productivity. They are productive people. Now, everybody thinks they're productive. Most people aren't.
They're like, John, I was doing this and that. I'm running around. You're busy. That's a completely different word. You're not productive because productive means this. You're producing the right content, podcast, blog, social media, whatever that might be for you. Are you producing the right content that's attracting the right people, clients, customers, leads into your world?
Number two, are you disciplined? Very few people are disciplined. Everybody thinks they are, but guess what? Let me ask you, what is your plan for the day? And you're probably going to stutter and look like a deer in headlights because you really don't have a plan for the day. You're in pure reaction mode. If you're really disciplined, you win tomorrow today.
That means you create your plan for tomorrow today. And then you become a disciple to that specific plan of action. That's key. And then focused. Are you focused or are you running off after the latest and greatest thing that's always cropping up? AI, crypto, blah, blah, blah. It's like all these things. And by the way, some great opportunities there. But if you already have your thing, focus.
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