John Lee Dumas

But, you know, then you're off and you're helping other people in that same area that can really be valuable and it can break out into some amazingly large opportunities. But it started with that micro niche that you're going to dominate instead of being like, I'm the health guru. I'm going to answer all your health questions. Well, there's a million people doing that.

But, you know, then you're off and you're helping other people in that same area that can really be valuable and it can break out into some amazingly large opportunities. But it started with that micro niche that you're going to dominate instead of being like, I'm the health guru. I'm going to answer all your health questions. Well, there's a million people doing that.

But, you know, then you're off and you're helping other people in that same area that can really be valuable and it can break out into some amazingly large opportunities. But it started with that micro niche that you're going to dominate instead of being like, I'm the health guru. I'm going to answer all your health questions. Well, there's a million people doing that.

Some of them are doing it great. Most of them are doing it terribly. And there's only really room for one or two winners. And are you really going to win that game? Probably not. Don't go against Amazon. Don't go against Apple. Don't go against Netflix. They won, okay? Find your niche and focus.

Some of them are doing it great. Most of them are doing it terribly. And there's only really room for one or two winners. And are you really going to win that game? Probably not. Don't go against Amazon. Don't go against Apple. Don't go against Netflix. They won, okay? Find your niche and focus.

Some of them are doing it great. Most of them are doing it terribly. And there's only really room for one or two winners. And are you really going to win that game? Probably not. Don't go against Amazon. Don't go against Apple. Don't go against Netflix. They won, okay? Find your niche and focus.

Yeah. And I love just to piggyback a bit on that because everyone always asks, well, how do you grow from there? And you kind of answered it. And I teach it's like it becomes what I call like a natural expansion. So you start with like a small circle, then a bigger circle and a bigger circle. So. you know, using Lyme disease, in my opinion, at least I see it like that.

Yeah. And I love just to piggyback a bit on that because everyone always asks, well, how do you grow from there? And you kind of answered it. And I teach it's like it becomes what I call like a natural expansion. So you start with like a small circle, then a bigger circle and a bigger circle. So. you know, using Lyme disease, in my opinion, at least I see it like that.

Yeah. And I love just to piggyback a bit on that because everyone always asks, well, how do you grow from there? And you kind of answered it. And I teach it's like it becomes what I call like a natural expansion. So you start with like a small circle, then a bigger circle and a bigger circle. So. you know, using Lyme disease, in my opinion, at least I see it like that.

And then you might go into two or three other similar diseases that can be cured, you know, with natural remedies. Then you might go into more overall, eventually five years later, when you're famous, you're starting to teach more holistic medicine. And that's kind of how I think a natural transition is. But most people don't start there.

And then you might go into two or three other similar diseases that can be cured, you know, with natural remedies. Then you might go into more overall, eventually five years later, when you're famous, you're starting to teach more holistic medicine. And that's kind of how I think a natural transition is. But most people don't start there.

And then you might go into two or three other similar diseases that can be cured, you know, with natural remedies. Then you might go into more overall, eventually five years later, when you're famous, you're starting to teach more holistic medicine. And that's kind of how I think a natural transition is. But most people don't start there.

They do it backwards where they start as like, oh, I'm a health, guru that teaches holistic medicine and it's so broad and it's so hard to stand out whereas like you say I mean you can win in that sub-niche and then maybe expand as you go

They do it backwards where they start as like, oh, I'm a health, guru that teaches holistic medicine and it's so broad and it's so hard to stand out whereas like you say I mean you can win in that sub-niche and then maybe expand as you go

They do it backwards where they start as like, oh, I'm a health, guru that teaches holistic medicine and it's so broad and it's so hard to stand out whereas like you say I mean you can win in that sub-niche and then maybe expand as you go

You're going to lose in a saturated competitive market. It's going to happen. But you can win in a micro niche uncompetitive market and then get traction and momentum and get some chops, put in some reps, get better at what you do. And then down the line, you can probably take those people on on different levels and varying things. And maybe they're going to acquire you.

You're going to lose in a saturated competitive market. It's going to happen. But you can win in a micro niche uncompetitive market and then get traction and momentum and get some chops, put in some reps, get better at what you do. And then down the line, you can probably take those people on on different levels and varying things. And maybe they're going to acquire you.

You're going to lose in a saturated competitive market. It's going to happen. But you can win in a micro niche uncompetitive market and then get traction and momentum and get some chops, put in some reps, get better at what you do. And then down the line, you can probably take those people on on different levels and varying things. And maybe they're going to acquire you.

Maybe you're going to acquire them.

Maybe you're going to acquire them.