John Lee Dumas
speaker
374 appearances
3 recordings
3 series
first heard Feb 2016
last heard 20 Dec
John Lee Dumas’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.
Appearances
And that was definitely the reason why Entrepreneurs on Fire took off and why I'm still kicking 12 years later.
Great. So if someone's listening to that and they go, well, I want to give value. I want to grow a tribe, a community and educate. There's a lot of my members and people I work with that we all share that similarity. But I think there's a difference between being an expert or having something great to say. but then being able to get it out to the world, right?
And I've done a pretty good job of that myself with what I teach. You've obviously done a world-class job of that. On your end, what would some tips be for someone listening that wants to do that, but they don't really know where to start?
Okay, if you don't listen to this next tip, then you're probably going to do it all wrong. And I don't say that because you are listening and you're a bad person or you're not a smart person or because you don't have every intention of working hard. I'm sure you're the opposite of all those things. I'm sure you're a good person. I'm sure you're going to work hard.
I'm sure all those things because those are the type of people that listen to these shows in the first place. They're self starters. They want to win. They're not listening to this podcast. If they're the type of individual, they would rather spend hours mindlessly going through TikTok or Instagram Reels. So you're already here. You're already qualified.
But why are you going to do it wrong is the following. You're going to do what so many people, and I mean 99% of people, do incorrectly when they first start any journey in the entrepreneurial game. They say, you know what? Look at what John's doing with Entrepreneurs on Fire. Look at what Rudy's doing. Look at what Tim Ferriss is doing. Look at what Gary Vaynerchuk is doing.
Let me just copy that because if I only get a piece of their success, then I'll still have a lot of success and I'll be happy. Well, guess what? Nobody wants a pale, weak imitation of somebody else. So it's not that you're not working hard because I know you are and doing all of those things. I mean, you're listening to the show.
So already that qualifies you as somebody who cares about self-improvement, who wants to improve themselves. But it's because you're going to make the mistake that 99% of people do. And they do it just because a lot of times they just don't know any better. And I've made this mistake multiple times in my past.
And you see somebody like Tim Ferriss and Gary Vaynerchuk and fill in the blank and you're like, oh, they're having success. Let me go ahead and copy that success. And if I even just get a little sliver, a little piece of that, then boom, I'll have enough success and I'll be happy. And then I can just go off and do what I'm focused on.
Well, nobody wants a pale and weak imitation of somebody else. They want the true, authentic, genuine version of you, of Tim Ferriss, of Gary, of me, of fill in the blank. That's who people want. So instead of trying to copy and to mimic and become a pale, weak imitation of that individual, you need to say, what is my unique identifier? And there's a whole process to go through on this.
I can't bore you with the details now because that's just like a whole book, which actually I wrote called The Common Path to Uncommon Success. I literally take you through this whole entire process. But you need to find your big idea, whatever that might be.
And then within that, what is that niche that you can carve out that has been ignored, that people aren't focused on for any number of reasons, that you can come in and dominate? Because either number one, there's really bad competition, or number two, there's just really no competition. Because guess what?
When I launched Entrepreneurs on Fire back in 2012, I was the best daily podcast in the world interviewing entrepreneurs. I was the worst daily podcast in the world interviewing entrepreneurs. I was the only daily podcast in the world interviewing entrepreneurs. That is why I won.
There was no competition, even if people didn't like me or the show, which plenty of people didn't because I wasn't that good at what I did when I started. they had to listen because I was the only show in town. That's why Blockbuster used to win back in the day before they got demolished by Netflix. That's why your local supermarket grocer is winning because it's convenient. It's only there.
And that's why Entrepreneurs on Fire won because I was the only person delivering that value, delivering that service. So what is it that you can do to carve out your little niche? And by the way, don't be scared that it might be a little niche. Because once you get early traction, early momentum, you can just expand that out into some amazing things and opportunities.
I mean, it started with a daily podcast. It turned into that, plus the biggest podcasting course and community in the world, five books that I've now written that I'm still selling, other courses, masterminds, coaching, partnerships, affiliates. It's turned into so much, all because I carved out a tiny little niche
built upon that, and then exploded as the opportunities arose going forward, delivering free, valuable content on a consistent basis. That's a daily podcast, Entrepreneurs on Fire.
Yeah. And I love that because what's funny is I have a lot of obviously great guests on the show here and I ask them a lot of times in their subject area of expertise, how do you really get started? What's some key rules? And it might be social media, it might be LinkedIn, it might be
building a personal brand it might be launching a podcast and generally the advice always comes back to that central point of like you know develop and I teach this I kind of say figure out what your gimmick is you know and I learned this from working with some WWE wrestlers and I really saw it there and they're world class at building their persona and everyone kind of says it differently but I still think it anchors back to that
you know, blue ocean, red ocean, and then finding a niche and then what makes you stand out and what's authentic and something that you can consistently do too. I think that's so important because I always say with dieting, my fitness background, it's the best diet is the one you can stick to, right? And you have to find something that you represent and resonate and enjoy. So I love that answer.
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