John Lee Dumas
speaker
374 appearances
3 recordings
3 series
first heard Feb 2016
last heard 20 Dec
John Lee Dumas’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.
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It's a terrible time to start a podcast if you're like 99% of people looking to start a podcast. It's a beautiful time to start a podcast if you say, you know what? I have identified an amazing niche within my big idea that I'm passionate about. And then I just focus on having a podcast that's strictly on that niche instead of being like, I'm the health guru.
I'm going to answer all your health questions. Well, there's a million people doing that. Some of them are doing it great. Most of them are doing it terribly. And there's only really room for one or two winners. And are you really going to win that game? Probably not. Don't go against Amazon. Don't go against Apple. Don't go against Netflix. They won. Okay. Find your niche and focus.
What's up, guys? Welcome back to another episode of Living the Red Life. We have a very famous guest today, especially if you've ever listened to this thing called a podcast. You may know what a podcast is. Hopefully you do. And if you do, you know this guy, John. Lee Dumas. John, welcome to the show. It's great to have you here.
Rudy, fired up to be here. We're going to have a great conversation.
So, John, I know most people know, you know, your very famous podcast and yourself because you've been around, you know, I consider you one of the experts, the OGs. And, you know, as I grew up in this entrepreneurial world, I learned a lot and got to know many amazing people from your show. But if someone doesn't know you, do you mind just giving a minute or two overview? Sure.
Yeah. Back in 2012, I decided to launch the first and only daily podcast interviewing the world's most successful entrepreneurs. I called it Entrepreneurs on Fire. I've been doing it for 12 years, 4,496 episodes, over 160 million listens to date. And I just keep on trucking because
I love chatting with inspiring and successful individuals, learning from them, engaging with them, connecting, networking, doing all those things. And of course, extracting value from them for my audience, Fire Nation over at Entrepreneurs on a Fire.
Love it. So I want to dive in with a few questions out the gate. And, you know, obviously you've grown an amazing podcast, but I also want to talk about growing a tribe and a community and how to create the longevity. Because I think there's a lot of people, as you know, in this industry, they come and go, they have these spurts.
But one thing I admire about yourself is, you know, I think I've known you for probably 10 or so years, I guess, and you keep growing and you're always on the scene. So do you mind just kicking off with that? Like, how did you really grow the community and the longevity side?
I always really focus on that quote by Albert Einstein, which is, try not to become a person of success, but rather a person of value. People don't care about your success as much as they care about getting value from the interactions they're having with you. Are they leaving
that podcast, that conversation, or that blog that you might have written, that email, that social media post, are they leaving those interactions better off than when they started that interaction? Are they getting value? Is it worth their time? Are they at least thinking to themselves, you know what? That wasn't a waste of my time, my energy, my bandwidth. So start there.
Like for me, I was chasing success for a long time and I was failing because I was doing just that. I was chasing success and I wasn't focused on providing value to people that I was interacting with.
When I launched Entrepreneurs on Fire, that's exactly what I was doing was just providing value, daily value, literally seven days a week for free to people that wanted to consume that content where I got to interact with with the world's most inspiring and successful entrepreneurs and bring their genius, their knowledge, their value to my audience, again, for free. So that was a critical thing.
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