This podcast episode dives into the journey of building a successful brand by mastering a single focus and delivering consistent value. The guest shares insights into finding and sticking to a niche, emphasizing that true growth happens when you become an expert in one area instead of trying to excel at everything. He recounts his admiration for Tony Robbins, whose dedication to his craft exemplifies the energy that comes from loving what you do. Highlighting his own path, he explains how focusing solely on podcasting has allowed him to build trust and engage deeply with his audience. By refining his expertise in this specific space, he's managed to stand out in an otherwise saturated market.The episode also addresses avoiding burnout by aligning your work with what brings you joy. For John, interviewing entrepreneurs is not just a job but a source of energy and inspiration. He shares advice for young entrepreneurs to embrace patience, relax, and avoid rushing through milestones, reminding them that sustainable success is a long game. John closes by encouraging listeners to focus on what they’re genuinely passionate about, as it’s this love for the work itself that will fuel them to succeed over time. The episode ends with resources for listeners interested in starting their entrepreneurial journeys with free courses and daily content.CHAPTER TITLES3:00 - Discovering Your Focus as an Entrepreneur5:00 - The Power of Personal Branding and Building Trust7:00 - Creating Consistent Content that Resonates9:00 - Knowing When You’ve Found Your Niche11:00 - Learning from Tony Robbins: Passion and Persistence13:00 - How to Stay Energized Doing What You Love15:00 - Avoiding Burnout and Embracing Your Strengths17:00 - The Value of Mastering One Thing Well19:00 - Patience and Progress: Advice for Young EntrepreneursConnect with John Lee Dumas:PODCAST - Entrepreneurs on FireYOUTUBE & IG - John Lee DumasConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Chapter 1: What is the secret to finding your niche as an entrepreneur?
It's a terrible time to start a podcast if you're like 99% of people looking to start a podcast. It's a beautiful time to start a podcast if you say, you know what? I have identified an amazing niche within my big idea that I'm passionate about. And then I just focus on having a podcast that's strictly on that niche instead of being like, I'm the health guru.
I'm going to answer all your health questions. Well, there's a million people doing that. Some of them are doing it great. Most of them are doing it terribly. And there's only really room for one or two winners. And are you really going to win that game? Probably not. Don't go against Amazon. Don't go against Apple. Don't go against Netflix. They won. Okay. Find your niche and focus.
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
Chapter 2: How can personal branding help build trust?
What's up, guys? Welcome back to another episode of Living the Red Life. We have a very famous guest today, especially if you've ever listened to this thing called a podcast. You may know what a podcast is. Hopefully you do. And if you do, you know this guy, John. Lee Dumas. John, welcome to the show. It's great to have you here.
Rudy, fired up to be here. We're going to have a great conversation.
Chapter 3: What strategies create consistent content that resonates?
So, John, I know most people know, you know, your very famous podcast and yourself because you've been around, you know, I consider you one of the experts, the OGs. And, you know, as I grew up in this entrepreneurial world, I learned a lot and got to know many amazing people from your show. But if someone doesn't know you, do you mind just giving a minute or two overview? Sure.
Yeah. Back in 2012, I decided to launch the first and only daily podcast interviewing the world's most successful entrepreneurs. I called it Entrepreneurs on Fire. I've been doing it for 12 years, 4,496 episodes, over 160 million listens to date. And I just keep on trucking because
Chapter 4: When do you know you've found your niche?
I love chatting with inspiring and successful individuals, learning from them, engaging with them, connecting, networking, doing all those things. And of course, extracting value from them for my audience, Fire Nation over at Entrepreneurs on a Fire.
Love it. So I want to dive in with a few questions out the gate. And, you know, obviously you've grown an amazing podcast, but I also want to talk about growing a tribe and a community and how to create the longevity. Because I think there's a lot of people, as you know, in this industry, they come and go, they have these spurts.
Chapter 5: What can we learn from Tony Robbins about passion?
But one thing I admire about yourself is, you know, I think I've known you for probably 10 or so years, I guess, and you keep growing and you're always on the scene. So do you mind just kicking off with that? Like, how did you really grow the community and the longevity side?
I always really focus on that quote by Albert Einstein, which is, try not to become a person of success, but rather a person of value. People don't care about your success as much as they care about getting value from the interactions they're having with you. Are they leaving
Chapter 6: How can you stay energized while doing what you love?
that podcast, that conversation, or that blog that you might have written, that email, that social media post, are they leaving those interactions better off than when they started that interaction? Are they getting value? Is it worth their time? Are they at least thinking to themselves, you know what? That wasn't a waste of my time, my energy, my bandwidth. So start there.
Like for me, I was chasing success for a long time and I was failing because I was doing just that. I was chasing success and I wasn't focused on providing value to people that I was interacting with.
Chapter 7: What are ways to avoid burnout in your career?
When I launched Entrepreneurs on Fire, that's exactly what I was doing was just providing value, daily value, literally seven days a week for free to people that wanted to consume that content where I got to interact with with the world's most inspiring and successful entrepreneurs and bring their genius, their knowledge, their value to my audience, again, for free. So that was a critical thing.
And that was definitely the reason why Entrepreneurs on Fire took off and why I'm still kicking 12 years later.
Chapter 8: Why is mastering one thing better than spreading yourself too thin?
Great. So if someone's listening to that and they go, well, I want to give value. I want to grow a tribe, a community and educate. There's a lot of my members and people I work with that we all share that similarity. But I think there's a difference between being an expert or having something great to say. but then being able to get it out to the world, right?
And I've done a pretty good job of that myself with what I teach. You've obviously done a world-class job of that. On your end, what would some tips be for someone listening that wants to do that, but they don't really know where to start?
Chapter 9: What advice do you have for young entrepreneurs regarding patience and progress?
Okay, if you don't listen to this next tip, then you're probably going to do it all wrong. And I don't say that because you are listening and you're a bad person or you're not a smart person or because you don't have every intention of working hard. I'm sure you're the opposite of all those things. I'm sure you're a good person. I'm sure you're going to work hard.
I'm sure all those things because those are the type of people that listen to these shows in the first place. They're self starters. They want to win. They're not listening to this podcast. If they're the type of individual, they would rather spend hours mindlessly going through TikTok or Instagram Reels. So you're already here. You're already qualified.
But why are you going to do it wrong is the following. You're going to do what so many people, and I mean 99% of people, do incorrectly when they first start any journey in the entrepreneurial game. They say, you know what? Look at what John's doing with Entrepreneurs on Fire. Look at what Rudy's doing. Look at what Tim Ferriss is doing. Look at what Gary Vaynerchuk is doing.
Let me just copy that because if I only get a piece of their success, then I'll still have a lot of success and I'll be happy. Well, guess what? Nobody wants a pale, weak imitation of somebody else. So it's not that you're not working hard because I know you are and doing all of those things. I mean, you're listening to the show.
So already that qualifies you as somebody who cares about self-improvement, who wants to improve themselves. But it's because you're going to make the mistake that 99% of people do. And they do it just because a lot of times they just don't know any better. And I've made this mistake multiple times in my past.
And you see somebody like Tim Ferriss and Gary Vaynerchuk and fill in the blank and you're like, oh, they're having success. Let me go ahead and copy that success. And if I even just get a little sliver, a little piece of that, then boom, I'll have enough success and I'll be happy. And then I can just go off and do what I'm focused on.
Well, nobody wants a pale and weak imitation of somebody else. They want the true, authentic, genuine version of you, of Tim Ferriss, of Gary, of me, of fill in the blank. That's who people want. So instead of trying to copy and to mimic and become a pale, weak imitation of that individual, you need to say, what is my unique identifier? And there's a whole process to go through on this.
I can't bore you with the details now because that's just like a whole book, which actually I wrote called The Common Path to Uncommon Success. I literally take you through this whole entire process. But you need to find your big idea, whatever that might be.
And then within that, what is that niche that you can carve out that has been ignored, that people aren't focused on for any number of reasons, that you can come in and dominate? Because either number one, there's really bad competition, or number two, there's just really no competition. Because guess what?
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