John Lincoln

So I won't give you the exact number, just because we'll have employees listening to this everything.

I will tell you that we've been able to, you know, do do fairly well.

There's a lot of different ways to deal with it.

I'll tell you as a startup, you do not always have that luxury.

So, you know, for us, you know, we didn't take salary, you know, the first three or four months.

And we had planned for that, right?

You know, when we got started so that we could build up the bank account.

Now what most businesses will do is they'll take any extra money and they'll have, you know, like some type of 401k matching plan basically.

And that can help the owners of the company in order to take, you know, that same amount of money and put that into their 401k.

They might create a savings or an investment account.

They might try to buy the office space that they're in.

They might invest in a whole bunch of new marketing for the next year before the next year even comes so that it's not on their books, you know?

So a lot of people do do that.

In fact, our agency, we've reaped the benefits of that once or twice where, you know, a client decided to pay, you know, six months up front or something like that.

But it's really different.

It all depends on the size of the business and the business's goals.

Like, what are they really trying to do, you know, for the next year?

So it kind of depends a bit.

Oh, it was so worth it.

You know, it's been one of the best things that I've ever done in my life is writing this book.