John O'Shull

How much is that piece of hardware?

How much is the hardware?

Yeah, if a car enthusiast wants to use your software, they have to buy the hardware.

How much is the hardware?

It ranges anywhere from $299 to $499.

$299?

Yep, to $499.

Interesting.

And do you make all that money, or is it mainly that you're selling it at cost to get the software?

No, we actually make a gross margin on the enthusiast businesses about 61%, right?

So just the hardware, including the software revenue?

That includes everything.

That includes everything.

What's the margin on just the hardware?

Um, yeah, the, the, the, I gotta be careful here because I got a big distributor network, uh, that, that, uh, I got, we, we make a pretty good, we make pretty good money on, on the hardware.

Got it.

Okay.

Got it.

So you, I guess we don't have any of your actual numbers, but in theory, what you were saying is, uh, you are focused on making money both on the hardware sale and the software sale.

You're not using the hardware as a loss leader to get the software installed.