John O'Shull

Correct.

And so if you look at the businesses, so the two business units, very, very different business.

We actually run them very separately.

The enthusiast is a B2C play, right, where we have a big distribution channel as well as direct and e-commerce, etc.,

But it's primarily a one-time sale, Nathan.

So we're trying to figure out ways to get that into the recurring world, but it is a one-time sale.

The enterprise, totally different, right?

It's mainly software, and it's all SaaS-based, subscription-based, recurring revenue, et cetera.

And so two very, very different business models.

Just to give you an idea, the enterprise business, which is really the fast grower, grew first half of the year 43%, 44% year over year.

And then the enthusiast business grew about 30% year over year.

Now, the challenge is the enthusiast business grew.

It's really growing.

20 and 21, I really turned the business around and grew it a lot.

The enthusiast business is probably more like an 8% to 10% top-line grower with a 30% to 35% EBITDA margin.

It's a very steady-eddy business that throws up a lot of cash, a lot of EBITDA.

Then you've got this fast-growing SaaS-based model over here.

The way that we did it is

We took the technology.

So the technology is really the secret sauce of this business.