John Paul DeJoria
speaker
1,722 appearances
2 recordings
1 series
first heard Jul 2026
last heard 26 Aug
John Paul DeJoria’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Aug 2026 with 1.
Appearances
And the next thing you know, it's on drugstore shelves everywhere and they're selling it just openly.
Okay.
So my promise was this.
We're going to be the first to support salons all the way.
And if distribution changes, you're still going to be involved.
Period.
Okay, you will.
Because trust us, we'll be the first not to let you down.
Well, in 2004, a young lady, a student, raised her hand and said in an audience that we were talking to and said, JP, every company has sold in this industry, and we understand that.
That wreck and sold, they all sold, okay?
We understand, JP, that you have not only have you never sold to anybody, because you don't want anyone, if you were to sell, to all of a sudden take it retail, first thing they'll do is go full-blown retail, right?
Right.
And already there's black market stuff going in and people selling Paul Mitchell out the back door.
But what if you die?
Then what happens?
I said, Whoa, never thought of that one.
One found a 360-year trust in the United States.
States, I own more than fifty one percent of the company.
I put it in there.
So for three hundred and sixty years, starting two thousand and four, nobody could take the company and sell it to anybody or take it to the major market.
Showing 841–860 of 1,722 · page 43 of 87
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