John Paul DeJoria

speaker

1,722 appearances 2 recordings 1 series first heard Jul 2026 last heard 26 Aug

John Paul DeJoria’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Aug 2026 with 1.

newest first · ▶ plays the moment

That was the worst that would happen.

Because we had to sell it for $37.95.

Nobody wanted to take us on.

Oh my God, other than my buddy Wolfgang Puckett Spagos wanted to buy it.

He was a friend.

He said, This is smooth.

My clientele needs this.

And Baja Cantina, who marketed,

Martin, you and Marina Del Rey said, this is really good stuff.

We finally found a wine dealer that only distributed wine and nothing else.

And we talked him into doing it if we could give him spagos and balcantina, which we already landed anyways.

He goes, Yeah, are you kidding?

So we did.

And we tried to teach him how to sell it.

Didn't work too good.

After a year, they sold only about a thousand cases.

So we dropped them.

Went with a big major distributor, a big brand like Jim Beam, right?

Well, now we had to put on another level.

So now we they got a piece of it, the distributor got a piece of it, the wholesaler got a piece of it, and then the public bought it.

Showing 1081–1100 of 1,722 · page 55 of 87