John Paul DeJoria

speaker

1,722 appearances 2 recordings 1 series first heard Jul 2026 last heard 26 Aug

John Paul DeJoria’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Aug 2026 with 1.

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So we went to court and bought them out of their accord agreement.

We bought them out of, we paid the money for it and we took over distribution.

Now here's the lesson to learn.

When you go to big companies that tell you you're not going to do so well, it's got to be cheaper in price.

Anything other than let's really give it a good shot, get behind it, right?

Anything other than that, don't agree with them.

Mm.

We went with the biggest people.

They only got it so high.

When I sold Patron almost eight years ago, we were doing three million five hundred thousand cases.

Wow.

Just an art tequilo.

It was the biggest sale ever in the professional alcohol business.

No one ever sold a company for that much money.

And it was the biggest success in the world.

And we were around the world in 135 countries.

So you got to believe in yourself and what you have is really, really good.

And how do you do it when you have no money in alcohol?

You know nothing about alcohol.

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