John R. Miles

And I am a huge bicycle enthusiast.

I love to ride, whether it's outdoors or on a spin bike.

How did you hear about VanMoof Printing and having them solve this bicycle shops issue where I understand they kept delivering bicycles, but they kept on

And I love that for a couple of different reasons.

One, there was a book that came out a couple of years ago from the Stanford Design School called Idea Flow.

And what you're describing right there is that whole idea flow process.

Just let people shoot out different ideas, whether they're crazy, whether they're not, and find the ones that are the stickiest.

So I love that in this example, they approach the whole solution in a very non-complex way.

Just treat the packaging differently,

And what were the end results?

How much did it end up changing?

I want to stay on this theme of untangling complexity because we took an example of a bicycle shop.

Yeah.

But one of the things I love about what you do in the book is you're not only talking about

small issues.

So we were talking about coral reefs, which is a big issue solved by an unsung hero.

We talk about a bicycle shop, small business,

But you also highlight big issues.

So here in the United States, we really need healthcare reform in a big way.

Turns out they needed healthcare reform in Japan too.