John R. Miles

And what I love about this is that you use a bourbon brand as one of the stories to illustrate this.

And for those who are watching, the bourbon brand is Kentucky Owl.

And this is a brand that has a long history, but that history was one that needed a rewrite.

So what did that rewrite have to do with embracing that consistency and establishing a routine?

How did those two intersect?

Reminds me of Dori Clark's work on the long game in many ways is oftentimes we think of

things in months, in years, we don't really think about legacy.

Right.

So when you think about this topic and you take this to a human level, how could someone apply this concept into their personal life?

You have, yeah, because you have two great brands here.

You've got a bourbon brand, you've got international paper, but I also think that this one really applies to us personally.

Thank you Nirav for sharing that.

When I was at Lowe's, one of my peers, Steve Shirley, used to, who was in charge of strategy, used to always say to our CIO, Steve, we need to focus on failing fast and failing often.

And our CIO used to always go to Steve and say, I cannot believe

You're saying that what we should be doing is winning fast and winning often.

And he's, well, you win fast and you win often by failing fast and failing often.

So one of the superpowers that you highlight in the book is the need to fail successfully, which is exactly what Steve Shirley was talking about.

And I had a guest on the show last year.

Her name is Robin Steinberg and Robin.

is really focused in the United States.