John R. Miles

A hundred percent.

Near earlier today, I recently hired a new PR firm and one of the areas that they put a ton of focus on is who are your competitors?

Who do you compare yourself to as passion struck?

And I always hate this question because I don't necessarily, I'm not trying to be compared to someone else.

I'm trying to create my own new category, but they like insisted.

So I said, well,

In some ways you could think of the ecosystem that Gary Vaynerchuk built with VaynerMedia, VaynerSpeakers, his V friends.

You could think of Mel Robbins and what she's trying to do.

You could think of Simon Sinek and his optimism company or Mindvalley.

But I always thought that there's this issue when you get into a comparison trap that can halt creativity and halt solutions.

And this is actually one of your superpowers.

So how does this comparison trap come into it?

Yes.

That's how it started.

It goes back further than that.

So I was talking to Matt Higgins, who wrote the book, Fire in the Boat.

Yeah.

People don't realize it, but Matt Higgins, through his efforts, was the first person who put money into the whole VaynerMedia ecosystem.

Cass and Mike, I can't remember their last names, they developed a company that they ended up selling to Salesforce.

And Gary actually begged them, could I have a conference room to use in your corporate headquarters?