John R. Miles

And that is birds would see it and think that they could fly through it.

And so we suddenly had birds hitting this window, unfortunately, but they wouldn't hit it just once.

They kept repeating that.

And I bring this up because in your introduction of the book, you tell a similar story of how you live on the coast, on the West Coast, and you leave your door open.

Sometimes birds get stuck in your house.

and maybe I'll let you take it from there.

Before we continue, a quick note.

If today's conversation is making you reflect on where your energy is going, I want to invite you to go deeper.

At theignitedlife.net, I'm sharing reflections, tools, and frameworks to help you not just understand these ideas, but actually apply them.

Because insight alone doesn't change your life.

Applied insight does.

If you want to start aligning your energy with what truly matters, you can explore more at theignitedlife.net.

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Now, back to my conversation with Diana Hill.

Well, I'm going to just do an offshoot from sunk cost fallacy.

I just interviewed Alex Emus and he and Richard Thaler, the Nobel laureate, just rewrote Richard's famous book from 30 years ago.

And on this whole sunk cost fallacy, they review 30 years later, is the science still correct?

So if you want to learn the answer to that, then tune into that episode with Alex, because he goes through it in detail.