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John Rush

๐Ÿ‘ค Speaker
891 total appearances

Appearances Over Time

Podcast Appearances

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

Either you get access for life or you get access for a month and then you can charge them for that every month. And the sixth is you find... The brand sponsors. That's what I do now. So once your directories are pretty big, you can find big companies, big corporates who don't need the traffic, who just need the brand promotion. Like we have Dev Hunt, for example, and it's really big.

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

Either you get access for life or you get access for a month and then you can charge them for that every month. And the sixth is you find... The brand sponsors. That's what I do now. So once your directories are pretty big, you can find big companies, big corporates who don't need the traffic, who just need the brand promotion. Like we have Dev Hunt, for example, and it's really big.

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

Either you get access for life or you get access for a month and then you can charge them for that every month. And the sixth is you find... The brand sponsors. That's what I do now. So once your directories are pretty big, you can find big companies, big corporates who don't need the traffic, who just need the brand promotion. Like we have Dev Hunt, for example, and it's really big.

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

It's the biggest after Product Hunt. And now it's very easy to get big brands like Clerk or like Superbase and others to want to be there. to be affiliated with it, because that's where developers hang out. And they're willing to pay just to be affiliated with the product. So that you write, like, it's sponsored by Superbase. And it's not for the clicks. It's for their brand there.

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

It's the biggest after Product Hunt. And now it's very easy to get big brands like Clerk or like Superbase and others to want to be there. to be affiliated with it, because that's where developers hang out. And they're willing to pay just to be affiliated with the product. So that you write, like, it's sponsored by Superbase. And it's not for the clicks. It's for their brand there.

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

It's the biggest after Product Hunt. And now it's very easy to get big brands like Clerk or like Superbase and others to want to be there. to be affiliated with it, because that's where developers hang out. And they're willing to pay just to be affiliated with the product. So that you write, like, it's sponsored by Superbase. And it's not for the clicks. It's for their brand there.

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

And they're willing to pay for that every month or every week. So we have very good deals now with a lot of the players like that for ongoing sponsorship. And that's the best one, because A, it's ongoing. Usually, they will pay forever because your traffic just keeps growing. It just gets better for them.

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

And they're willing to pay for that every month or every week. So we have very good deals now with a lot of the players like that for ongoing sponsorship. And that's the best one, because A, it's ongoing. Usually, they will pay forever because your traffic just keeps growing. It just gets better for them.

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

And they're willing to pay for that every month or every week. So we have very good deals now with a lot of the players like that for ongoing sponsorship. And that's the best one, because A, it's ongoing. Usually, they will pay forever because your traffic just keeps growing. It just gets better for them.

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

And also, it doesn't destroy your directory because the banners are slightly annoying for users because they will be shown, and you want people to click on them. So you will make them different color, and that annoys some people. But the sponsor links are usually smaller, and they don't annoy people that much. So those are the six ways.

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

And also, it doesn't destroy your directory because the banners are slightly annoying for users because they will be shown, and you want people to click on them. So you will make them different color, and that annoys some people. But the sponsor links are usually smaller, and they don't annoy people that much. So those are the six ways.

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

And also, it doesn't destroy your directory because the banners are slightly annoying for users because they will be shown, and you want people to click on them. So you will make them different color, and that annoys some people. But the sponsor links are usually smaller, and they don't annoy people that much. So those are the six ways.

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

And then the last way is, or there are two more, but they are available for those who have other projects. So if you have SAS project, like I do, and the main reason I started with directories was that I realized one really interesting thing. it is much harder to win SEO traffic for a SaaS tool than for a directory.

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

And then the last way is, or there are two more, but they are available for those who have other projects. So if you have SAS project, like I do, and the main reason I started with directories was that I realized one really interesting thing. it is much harder to win SEO traffic for a SaaS tool than for a directory.

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

And then the last way is, or there are two more, but they are available for those who have other projects. So if you have SAS project, like I do, and the main reason I started with directories was that I realized one really interesting thing. it is much harder to win SEO traffic for a SaaS tool than for a directory.

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

So instead of trying to win SEO traffic directly for my SaaS tool, which has some random brand name that has nothing to do with the keyword, that's why it's hard. I'd rather make directories following the SEO-driven approach. I win traffic on directories, and I channel the traffic from directories into the

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

So instead of trying to win SEO traffic directly for my SaaS tool, which has some random brand name that has nothing to do with the keyword, that's why it's hard. I'd rather make directories following the SEO-driven approach. I win traffic on directories, and I channel the traffic from directories into the

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

So instead of trying to win SEO traffic directly for my SaaS tool, which has some random brand name that has nothing to do with the keyword, that's why it's hard. I'd rather make directories following the SEO-driven approach. I win traffic on directories, and I channel the traffic from directories into the

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

sas tools and that turned out to be the best idea i ever had in marketing because now almost all my traffic goes not to my products but to directories and then to the products and also directories or computing for the keywords that nobody want to pay for.

The Startup Ideas Podcast
The blueprint for building cash flowing online directories

sas tools and that turned out to be the best idea i ever had in marketing because now almost all my traffic goes not to my products but to directories and then to the products and also directories or computing for the keywords that nobody want to pay for.