John Tifford
speaker
727 appearances
2 recordings
1 series
first heard May 2011
last heard Aug 2011
John Tifford’s voice in public audio — every appearance, attributed to the second.
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Appearances
Also, I think you need to keep in mind, I'm a great believer in market forces and that a lot of stuff is driven by market forces.
Now, you have a franchisor who looks at a franchise prospect and is thinking over the term of the 10, 20-year term of the franchise agreement and said, you know, even if the guy's paying me his $50,000 fee tomorrow and joining us,
He is not going to be successful, and I'm going to have more problems with him over the years.
It's not worth it for the quick sale I make now to have to deal with this guy over the years.
It's not going to work.
I'm not going to start with him.
So the market oftentimes will permit a franchise.
The market that a franchise works in is one that is, to some extent, instituting its own checks to make sure they've got the right franchisee and everything was done right.
The market that the franchise sales group functions on is completely different.
Their market consists of finding somebody and bringing them to closure and then getting my check by commission and then riding off into the sunset.
My problem is over.
And so to some extent, they work from different constraints.
And the market constraints that would somehow police some of these actions that a franchisor would impose are not the same constraints that appear for the sales group.
And I think that's to some extent why the brokers are sometimes singled out as having more of a problem.
I also think they're good brokers out there, and I think they do a good service.
And for many franchisors who really don't want to gear up their own sales staff, the franchise brokers are much more likely to be skilled salespeople than the franchisor staff.
And secondly, they know their business, and they do us good service to identify and find prospects and help sell it.
So there are a lot of good ones, and the issue is just to be sure you're on top of them, and you get a good one, not a bad one, because the bad ones will give you a lot of trouble.
Well, the indemnity provision basically says that if I get held responsible for something, you're going to indemnify me and pay me for whatever losses, if in fact the losses are based on your conduct.
So if the FTC comes after me and I have to pay a $50,000 fine because of what you did, you owe me the $50,000.
Showing 661–680 of 727 · page 34 of 37
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