Johnny Forsyth

It's really the kind of the bigger macro factors that have driven the growth of non-alcoholic drinks.

Primarily, those are consumers being much more conscious about their health and also governments realising that drinking alcohol is problematic and puts a lot of pressure on their health systems and investing a lot of money in anti-drinks advertising.

Forsyth thinks we have not seen the peak yet.

If we take a market like Germany, our figures show that it accounts for 8.5% of all alcoholic beer sales.

So that's quite a significant chunk.

In many other markets, that'll be just around 1%.

But what it does show is that this has got significantly more runway to go.