Johnny Warström

I would say like nine in product, I would say six in marketing and then one day in sales.

Everything from, because we have such a big user base, we try to inspire them to use us in different ways.

We try to get them activated.

We were part of 500 startup last spring and Dave McClure has this phenomenal model about R.

that we try to model as well, kind of bring them down to their retained phase.

But to get them there, they have to activate and they have to understand the value.

And then also our viral loop triggers.

So it's all about kind of getting them through this funnel of using the product and in different ways.

So email marketing, data analytics, content writings, all different type of activities.

So it's about 40.

Exactly.

So it's about $100 in CAC.

Yeah, definitely.

And we are doing a surplus, so we are experimenting with paid, but it's nothing that compares to the viral and organic growth for us.

It's extremely strong and extremely stable over long term.

So we only try to fuel that engine that we have there.

And it's kind of on top, of course, we try to invest in things that can be scaled in other ways, but it's not even close to the power of the viral

No, it's like 10K.

We experiment with 10, 20Ks just to test different things, retargeting different platforms, different formats.

But it's also kind of to learn how we also communicate with our current users.