Jon McNeill

Part of the secret to Elon's secret sauce is he sets these order of magnitude improvement goals.

So 10X, 100X.

He came to me and said, hey, look, we got to figure out how to sell cars online because nobody was buying $120,000 things sight unseen online.

And so he turns to me, he says, this is your goal, improve digital sales by 20X.

So now it's like, oh crap, I got to think way differently about this.

All right, so the setup to the scene is we're introduced by a mutual friend.

And he is intense.

And the niceties were about two sentences.

And then he said, hey, I got this problem in manufacturing.

Have you ever seen it before?

And then we were right into it.

And two hours flew by because I had had that experience in manufacturing.

I'd seen that problem.

We started to break it down together.

And then we started to move deeper and deeper and deeper into the problem.

And we looked up in two hours.

He was like, oh, man, like I...

hey, I got a lot out of this.

I got to go.

I'm going to go down to the factory floor and do what we just talked about.