Jonah Peretti
๐ค SpeakerAppearances Over Time
Podcast Appearances
Yeah, it was great.
So, I would argue that BuzzFeed is still one of the most fun places on the internet.
You know, tens of millions of people every month coming to BuzzFeed.
We also have HuffPost, another Pulitzer-winning news brand.
That you guys acquired, I think, in 2020.
Yeah, so I started it over 20 years ago and then it was sold to AOL and then I had the opportunity to buy it back.
So now HuffPost is our news brand.
And so we've had a lot of changes over the years and the way the internet works has really dramatically changed.
The biggest difference is that
Content from publishers used to go viral on Facebook all the time, and everyone used to be on Facebook.
Now the social web is really fragmented.
Some people are on Facebook, some on Instagram, some on TikTok.
Some are quitting the apps entirely and trying to
be more intentional with their attention and time.
And so you don't see content from publishers fly across these social media the way you used to.
And so our business has radically changed.
Now people come directly to BuzzFeed, coming to our front page, coming directly to our site and building community.
So BuzzFeed now has really a very active comments section that we put a lot of attention into.
HuffPost has had tremendous growth in membership.
The biggest thing we have to figure out as a company is some of these legacy things that encumber the business.