Jonah Peretti

You get one challenge every day from a mysterious spirit and you take pictures with the camera and it shows you unseen things that are in the world around you.

It's kind of like a Pokemon Go meets Instagram meets a new thing that couldn't have existed until a year or two ago.

And so building things like that are really exciting for me because it gets back to the reinventing it and creating new things and seeing a lot of excitement in the new models that we're developing around community, membership, programmatic advertising, new AI apps and new ways of operating.

Yeah, let's do it.

Yeah, I guess one question is how much in advance do you promote a screening?

And do you think it's important that people have a lot of advance notice?

Or if you saw that there was going to be some really good weather in the winter or something, could you get people to come more quickly to an event?

Got it.

Okay.

when you're thinking about these entrepreneurs who are doing it in other cities, what is it that keeps them from just going rogue and doing their own outdoor event?

And what do they get from you that makes it feel like a no-brainer to work with you instead of just kind of doing it independently?

I think this would be very hard, but if you could figure out a more real-time way of being able to quickly spin up a movie experience, that feels like something that could be pretty exciting and defensible, where there's going to be a good weather day three days from now, and

And you have organizations or real estate or places that you know you can quickly spin this up and people get an alert that some iconic movie is going to show or some special thing is going to show.

And it kind of like happens in this way that feels magical and fast and surprising and spontaneous.

I love that.

But it also might open up, you know, when there's gaps or extra, you know, the way a pop-up store will take advantage of real estate where between like one lease and another, they'll find a spot where they get really cheap real estate in a cool spot and do a pop-up.

Like, is there a way to make this almost like a real-time platform where you're able to do this and people can connect to it and grab it and use it for the screening idea they have no matter where they are in the country to make something happen quickly?

Right.

And then there's the marketplace model where you basically have real estate people who say, I have this space that's suitable for this and I get to put which dates it's open, more like the Airbnb model.

And then you have a set of standards that you