Jonas Olofsson

this smell to be less strong, they might be able to sort of overcome this smell in order to eat food that might keep them alive. And so a particular version of this gene that makes this smell less strong is overrepresented in the Icelandic population, which has been heavily dependent on a fish diet. So I find that absolutely fascinating.

this smell to be less strong, they might be able to sort of overcome this smell in order to eat food that might keep them alive. And so a particular version of this gene that makes this smell less strong is overrepresented in the Icelandic population, which has been heavily dependent on a fish diet. So I find that absolutely fascinating.

There are odors that are on a cultural level, that are disliked by all different cultures. But within those cultures, there are people who find these odors okay. So within each culture, there are individuals who have a completely different opinion about the smells. So it goes to show that... The sense of smell is very individual.

There are odors that are on a cultural level, that are disliked by all different cultures. But within those cultures, there are people who find these odors okay. So within each culture, there are individuals who have a completely different opinion about the smells. So it goes to show that... The sense of smell is very individual.

There are odors that are on a cultural level, that are disliked by all different cultures. But within those cultures, there are people who find these odors okay. So within each culture, there are individuals who have a completely different opinion about the smells. So it goes to show that... The sense of smell is very individual.

There might be general trends that are common across cultures, but within each culture, there are certain people who might just have, for biological or historical reasons, they might have a very different opinion of certain smells that other people find repulsing.

There might be general trends that are common across cultures, but within each culture, there are certain people who might just have, for biological or historical reasons, they might have a very different opinion of certain smells that other people find repulsing.

There might be general trends that are common across cultures, but within each culture, there are certain people who might just have, for biological or historical reasons, they might have a very different opinion of certain smells that other people find repulsing.

There is actually one of the first studies that I did was on pregnant women and their sense of smell. And one of the odors that we exposed them to was Chanel No. 5, the perfume. And... Most of the women in the sample, they strongly disliked this smell. I thought that they would really like it. It's an old perfume, but they really disliked this odor.

There is actually one of the first studies that I did was on pregnant women and their sense of smell. And one of the odors that we exposed them to was Chanel No. 5, the perfume. And... Most of the women in the sample, they strongly disliked this smell. I thought that they would really like it. It's an old perfume, but they really disliked this odor.

There is actually one of the first studies that I did was on pregnant women and their sense of smell. And one of the odors that we exposed them to was Chanel No. 5, the perfume. And... Most of the women in the sample, they strongly disliked this smell. I thought that they would really like it. It's an old perfume, but they really disliked this odor.

So it's really unpredictable what people will like and dislike. It's quite fascinating how different people react.

So it's really unpredictable what people will like and dislike. It's quite fascinating how different people react.

So it's really unpredictable what people will like and dislike. It's quite fascinating how different people react.

Yeah, they thought it was kind of overwhelming and too sweet and flowery and artificial, all these things that they... But I suppose other people might have a completely different view. Otherwise, the perfume wouldn't have been so popular. So it really has a lot to do with, I think, cultural values, experiences, these personal tastes that we develop over our lives.

Yeah, they thought it was kind of overwhelming and too sweet and flowery and artificial, all these things that they... But I suppose other people might have a completely different view. Otherwise, the perfume wouldn't have been so popular. So it really has a lot to do with, I think, cultural values, experiences, these personal tastes that we develop over our lives.

Yeah, they thought it was kind of overwhelming and too sweet and flowery and artificial, all these things that they... But I suppose other people might have a completely different view. Otherwise, the perfume wouldn't have been so popular. So it really has a lot to do with, I think, cultural values, experiences, these personal tastes that we develop over our lives.

But because the emotional qualities of smell... are so strong that makes us think that they must be innate. That's what I think is going on. Because we have this strong emotional kind of dimension to smells, we tend to believe that it cannot be learned. But when you expose people to smells, you see that the more they are exposed to it, the less unpleasant these odors tend to be.

But because the emotional qualities of smell... are so strong that makes us think that they must be innate. That's what I think is going on. Because we have this strong emotional kind of dimension to smells, we tend to believe that it cannot be learned. But when you expose people to smells, you see that the more they are exposed to it, the less unpleasant these odors tend to be.

But because the emotional qualities of smell... are so strong that makes us think that they must be innate. That's what I think is going on. Because we have this strong emotional kind of dimension to smells, we tend to believe that it cannot be learned. But when you expose people to smells, you see that the more they are exposed to it, the less unpleasant these odors tend to be.