Jonathan B Fishbeck

All of those people are members of your estate space.

It is.

So it's kind of threefold.

So we're campaigning for very specific people.

So we're finding people through LinkedIn.

We have an extensive network.

So part of the beauty about estate space is myself, my partner, we were able to roll up about 18 years of human capital into this company.

So our whole network was really applicable.

um and then uh we have a you know we have a team that's that's out doing outreach we have you know a digital inbound funnel as well so we're advertising we're marketing but we're targeting the people that we feel that we can really have the biggest impact on and so that's you know that's that's the high net worth individuals executive uh family offices and then the supporting service providers and when i say that we're focusing on um

more of a luxury market as our go-to market.

So like a luxury contract management company or a consultant that's helping with something to do with more in the estate management or property management side.

Those are kind of the main targets that we're going after from a B2B perspective.

No.

So right now, because we're sunsetting 2.0 and releasing 3.0, we're starting to pivot our marketing and our messaging.

Our website will be turning over next month.

So we have, I'd say, a handful of referrals that are coming on for the 2.0 release, which was mobile-centric, mobile first, with a very simple web-supporting application.

And so not to confuse our upcoming buyers and a lot of the people that are in our pipeline.

we're going to be pivoting all of that.

So I'm kind of okay with that.

But typically, on average, about $3,000 to $5,000 is going to get us like 3 to 5 million eyeballs.