Jonathan Courtney

A quick self-assessment that exposes the builder trap.

And why it works, it's provocative.

That's actually pretty funny because one of the angles of this is like, you don't want to get stuck building stuff and not promoting.

And so what I would do from here is then I would talk a little bit.

I would take the transcript from this podcast if it was afterwards, and I would give it even more context, turn that into a lead magnet.

Of course, I would then move to Cloud Code to create the lead magnet landing page and we're done.

And so for me, this process used to be like me chatting with my team, which I still do, of course, but now we can do multiple projects at the same time.

me chatting with my team, then me asking a designer to make this blueprint, then me going off and trying to figure out what's the best way to put together a landing page.

Should we do it in ClickFunnels?

Should we do it in Framer?

Now, this entire process of marketing for me

that maybe it would be a week for us to... Okay, let's say a full lead magnet campaign, two to three days to get it right.

Now we're talking about half a day.

And it just feels so much faster.

You can make one-off campaigns that feel super custom to the content you're creating.

And basically...

That's it.

That's basically how I'm using it.

That's as far as I'm going.

It's very lightweight.