Jonathan Courtney

For example, facilitator.com is an example of one of my businesses that's out there, that's public, that people know about.

I build businesses in the enterprise space, in the B2C space, and also help other people sell their stuff as well.

So I do spend a lot of my time

trying to figure out how to make money and how to sell stuff and how to turn something that's not selling into something that's selling.

That's what I have been doing for the last 14 years.

Oh yeah, my main business is called AJ and Smart.

If you want to find the main thing of it.

Ah, shit.

Okay, look, before we get into this, I think that what's really important is to understand, I really want people to understand if you're running a business, if you consider yourself the CEO of the business, there's a massive misconception out there.

I'm on X all the time.

I see this misconception building up.

that building stuff, being able to build stuff and being able to build super complex systems using AI tools is basically your job and then somehow you make money.

And I have a lot of CEO friends that are really excited about all the AI stuff.

And what I always ask is, so cool, you spent four or five days doing all this stuff.

You've built all these cool systems.

You've built all these automations.

And are you making more money now?

Or are you making any money now?

And I think these AI tools, if used wrong, and if you don't really understand your role as a CEO or as an entrepreneur, you can just lose loads of time procrastinating.

These can be procrastination machines that you're basically building for yourself.