Jonathan Courtney

And so for me, I want to point people in the direction of the most successful people in the AI space.

Do you know the name of the CEO of Antropic?

Do you know how he looks?

He's actually not.

He's not.

Yeah, CEO, bald.

Okay, you know who the CEO of OpenAI is?

Do you know the levels.iox account?

What's that guy's name?

All of these people are big in the AI space.

They're all entrepreneurs, they're all CEOs.

And something that they all have in common that no one ever points out is that these guys, at least 50% of their job is promoting their businesses.

And so for me, what I want to get in your head as a CEO or as an entrepreneur, if you're the person who's the founder, CEO, entrepreneur, your job is to promote your business.

Of course, you want to build all the cool stuff.

Of course, you want to make the thing.

But your actual key job, and then you build around yourself and build things that support that, your key job is getting out there and promoting your business.

And so when you look at someone that levels, when you look at Peter Levels, when you look at his ex-account today,

The very first thing he has posted there is essentially a long form promotion for his photo AI tool.

But people on X and people who are using all these AI tools, they're like, marketing sucks.

All you have to do is build it and then people will come to it.