Jonathan Courtney

You just have to build great shit and then people will...

not actually what's happening in real life.

It's completely counterintuitive to the fact that you know the names of all the people who build all of your favorite tools because they're on every podcast because they're out there all the time making themselves known.

And so this is what I really want to get across here just as like a preamble is that your job as CEO is

Your job description is not, hey, I'm going to use AI tools and get really good at them.

Your job is not, hey, I'm going to build cool little products.

If you are not able to promote those things, no one's going to use them and it becomes completely like...

little self-contained procrastination station that you're building for yourself like a analogy that I use for my friends is imagine you start a restaurant you're like this is going to be the best restaurant ever you spend an entire year augmenting every machine so it all works automated it makes the perfect food you know you've got the perfect system set up you can book everything it's so easy you just go online but you literally never told even one person this place exists

That will die pretty quick, even though you get to do your little fun procrastination thing.

All that being said, I love all the AI tools.

I'm going to show you how I use them.

But I want to show you how I actually use them in line with what my job is as a CEO, which is actually it's my job to get users.

It's actually my job to make money.

It's actually my job to make deals.

While at the same time, I happen to be the person who also makes a lot of the stuff that we sell.

And so if you're making a cool thing, if you're making a cool product, like for example, Greg has ideabrouser.com.

Yet, Greg, how much of your time do you spend promoting all your businesses?

I mean, this podcast is a huge part of your job, right?

This is something I think that has gotten a little bit twisted in the whole like builder space because people don't realize, oh, like Greg and Peter put crazy effort into making sure that their content is useful and valuable so that people know about them and therefore people can figure out what it is that they are offering to the world.

And if you were never to do a podcast and if you were never to create any content, no one would have a clue about any of this stuff.