Jonathan Courtney

So once you have your list of people and you're like, okay, how do I actually reach out to people who are super busy already and already like don't need anything from a nobody like me? Usually that's what stops people because they're like, there's no point in me reaching out to Greg. Like he's already got a huge audience. There's really nothing I can do for him.

That's because you haven't really learned any strategies for reaching out to people. And my favorite one is called a canvas strategy. Google it. It's a thing that Ryan Holiday wrote. And the idea here is that it's a system that helps you figure out how to be helpful for people who are gatekeepers or above you in the sort of business hierarchy.

That's because you haven't really learned any strategies for reaching out to people. And my favorite one is called a canvas strategy. Google it. It's a thing that Ryan Holiday wrote. And the idea here is that it's a system that helps you figure out how to be helpful for people who are gatekeepers or above you in the sort of business hierarchy.

That's because you haven't really learned any strategies for reaching out to people. And my favorite one is called a canvas strategy. Google it. It's a thing that Ryan Holiday wrote. And the idea here is that it's a system that helps you figure out how to be helpful for people who are gatekeepers or above you in the sort of business hierarchy.

We did an entire episode on the Canvas strategy, Greg, at one point. So maybe it's worth just like linking to that. We actually did a full episode on it, you and I, sometime in the summer. But the idea here is Don't just reach out to Greg and be like, hey, can I come on your podcast?

We did an entire episode on the Canvas strategy, Greg, at one point. So maybe it's worth just like linking to that. We actually did a full episode on it, you and I, sometime in the summer. But the idea here is Don't just reach out to Greg and be like, hey, can I come on your podcast?

We did an entire episode on the Canvas strategy, Greg, at one point. So maybe it's worth just like linking to that. We actually did a full episode on it, you and I, sometime in the summer. But the idea here is Don't just reach out to Greg and be like, hey, can I come on your podcast?

Because Greg's going to be like, it's almost insulting to do that because he knows you just want to have access to his audience. But for example, what I did when I reached out to you, Greg, even though we already knew each other, I still took it seriously. I made like a pitch for why it would be worth your while having me on your podcast and

Because Greg's going to be like, it's almost insulting to do that because he knows you just want to have access to his audience. But for example, what I did when I reached out to you, Greg, even though we already knew each other, I still took it seriously. I made like a pitch for why it would be worth your while having me on your podcast and

Because Greg's going to be like, it's almost insulting to do that because he knows you just want to have access to his audience. But for example, what I did when I reached out to you, Greg, even though we already knew each other, I still took it seriously. I made like a pitch for why it would be worth your while having me on your podcast and

And I put effort into it, even though I could have been lazy and just said, how can I come on your podcast? It's like, it's almost insulting. So reaching out to people is an art. And we did an episode called Canvas Strategy. And I think you should just link to that. That is the art of reaching out to people, in my opinion.

And I put effort into it, even though I could have been lazy and just said, how can I come on your podcast? It's like, it's almost insulting. So reaching out to people is an art. And we did an episode called Canvas Strategy. And I think you should just link to that. That is the art of reaching out to people, in my opinion.

And I put effort into it, even though I could have been lazy and just said, how can I come on your podcast? It's like, it's almost insulting. So reaching out to people is an art. And we did an episode called Canvas Strategy. And I think you should just link to that. That is the art of reaching out to people, in my opinion.

Way more. So... probably that's actually a great question let me think so we've been around for 14 years 14 let me do a little bit of math this is actually a great question i've never thought about this so that's like i didn't know you could do math honestly i'm quite bad at math for being a ceo of a company i'd say not me personally but my business has made 50 to 60 million euro just from that

Way more. So... probably that's actually a great question let me think so we've been around for 14 years 14 let me do a little bit of math this is actually a great question i've never thought about this so that's like i didn't know you could do math honestly i'm quite bad at math for being a ceo of a company i'd say not me personally but my business has made 50 to 60 million euro just from that

Way more. So... probably that's actually a great question let me think so we've been around for 14 years 14 let me do a little bit of math this is actually a great question i've never thought about this so that's like i didn't know you could do math honestly i'm quite bad at math for being a ceo of a company i'd say not me personally but my business has made 50 to 60 million euro just from that

Oh, sorry. Dollars. Yeah. Well, then it's a little bit more. I'm trying to be accurate about it. No one's ever asked me that question. We've been around for 14 years.

Oh, sorry. Dollars. Yeah. Well, then it's a little bit more. I'm trying to be accurate about it. No one's ever asked me that question. We've been around for 14 years.

Oh, sorry. Dollars. Yeah. Well, then it's a little bit more. I'm trying to be accurate about it. No one's ever asked me that question. We've been around for 14 years.

Euros. Yeah. I'd say like conservatively, being really conservative, I'd say 40 to 50 million, because we also use ads and I can't 100% figure that out. But I'll give you one very clean and clear example. Jake Knapp, the guy who wrote the book Sprint, I reached out to him a couple of years ago. I talked about it in Canvas Strategy.