Jonathan Courtney

And it's like your email newsletter.

It could be your podcast.

So your podcast, for example, the Startup Ideas podcast is a great place that people get value from.

You don't need to promote a lot of stuff there, but you're keeping people sort of in your space, in your world.

And the attention is on you.

YouTube content, posts on X that keep people engaged.

This is basically the holding pattern.

And that's almost like your daily content, your weekly content.

The next thing, and I think I would say a lot of people on X are okay at the first two.

So they know how to post and create a lot of followers, create a lot of engagement.

But I almost see nobody who's good at moving people from now I have some people listening to me to that turning into money.

And so that's the next step.

The next step is thinking, okay, I've got all of these people.

They're watching what I'm doing.

They're excited about what I'm doing.

How do I move them to a selling event?

And a selling event is something like, for example, a webinar.

I talk about these all the time.

So you could do

a live demo of your product and show people how it's being used.