Jonathan Courtney

Euros. Yeah. I'd say like conservatively, being really conservative, I'd say 40 to 50 million, because we also use ads and I can't 100% figure that out. But I'll give you one very clean and clear example. Jake Knapp, the guy who wrote the book Sprint, I reached out to him a couple of years ago. I talked about it in Canvas Strategy.

Euros. Yeah. I'd say like conservatively, being really conservative, I'd say 40 to 50 million, because we also use ads and I can't 100% figure that out. But I'll give you one very clean and clear example. Jake Knapp, the guy who wrote the book Sprint, I reached out to him a couple of years ago. I talked about it in Canvas Strategy.

This one single connection, instead of me going on loads of podcasts and doing loads of things, I zeroed in on one person. I was like, Jake is talking to our audience. Our audience buys his book. That's one specific person who really is the perfect partner for AJ and Smart and nobody else.

This one single connection, instead of me going on loads of podcasts and doing loads of things, I zeroed in on one person. I was like, Jake is talking to our audience. Our audience buys his book. That's one specific person who really is the perfect partner for AJ and Smart and nobody else.

This one single connection, instead of me going on loads of podcasts and doing loads of things, I zeroed in on one person. I was like, Jake is talking to our audience. Our audience buys his book. That's one specific person who really is the perfect partner for AJ and Smart and nobody else.

I put all of my effort into that one person, into really trying to figure out how we could have a really good partnership for him as well. That created our entire training business, which now we're working with corporates all over the world since that book came out, basically. And just us training people on the design sprint has been responsible for tens of millions of dollars.

I put all of my effort into that one person, into really trying to figure out how we could have a really good partnership for him as well. That created our entire training business, which now we're working with corporates all over the world since that book came out, basically. And just us training people on the design sprint has been responsible for tens of millions of dollars.

I put all of my effort into that one person, into really trying to figure out how we could have a really good partnership for him as well. That created our entire training business, which now we're working with corporates all over the world since that book came out, basically. And just us training people on the design sprint has been responsible for tens of millions of dollars.

But that would never have happened if we had not met Jake. even just being on this podcast, like just spending time thinking about how I can be valuable to you, probably within 12 months will have been worth 3 or 4 million. So that's pretty amazing. Like, thank you. No worries.

But that would never have happened if we had not met Jake. even just being on this podcast, like just spending time thinking about how I can be valuable to you, probably within 12 months will have been worth 3 or 4 million. So that's pretty amazing. Like, thank you. No worries.

But that would never have happened if we had not met Jake. even just being on this podcast, like just spending time thinking about how I can be valuable to you, probably within 12 months will have been worth 3 or 4 million. So that's pretty amazing. Like, thank you. No worries.

You do a lot as well. You're a busy man.

You do a lot as well. You're a busy man.

You do a lot as well. You're a busy man.

Yeah, and I think like it is... One of the strategies I use, it's not the only strategy, but I think it's one of these strategies. By the way, I didn't come up with it. I just learned it somewhere. I don't even remember where. But I was like, this seems too easy. You just write the names of the people who are talking to your audience and you reach out to them and that gets you clients.

Yeah, and I think like it is... One of the strategies I use, it's not the only strategy, but I think it's one of these strategies. By the way, I didn't come up with it. I just learned it somewhere. I don't even remember where. But I was like, this seems too easy. You just write the names of the people who are talking to your audience and you reach out to them and that gets you clients.

Yeah, and I think like it is... One of the strategies I use, it's not the only strategy, but I think it's one of these strategies. By the way, I didn't come up with it. I just learned it somewhere. I don't even remember where. But I was like, this seems too easy. You just write the names of the people who are talking to your audience and you reach out to them and that gets you clients.

The only catch is you have to... Be good at what you do, like as in you have to be able to talk about the thing. So if you're a web designer and you absolutely suck at web design, it won't work at all. So it's only going to work if you are like the real deal, as in if you can do the thing, but then it really works. Who's trying to... Oh, sorry. Nevermind. Someone's trying to call me.

The only catch is you have to... Be good at what you do, like as in you have to be able to talk about the thing. So if you're a web designer and you absolutely suck at web design, it won't work at all. So it's only going to work if you are like the real deal, as in if you can do the thing, but then it really works. Who's trying to... Oh, sorry. Nevermind. Someone's trying to call me.

The only catch is you have to... Be good at what you do, like as in you have to be able to talk about the thing. So if you're a web designer and you absolutely suck at web design, it won't work at all. So it's only going to work if you are like the real deal, as in if you can do the thing, but then it really works. Who's trying to... Oh, sorry. Nevermind. Someone's trying to call me.