Jonathan Courtney

You see companies like Superhuman doing this all the time.

You see almost all the AI companies doing demos where you can see how these products work.

And you don't even necessarily need to do a pitch at the end.

It's just you now see how this product works.

You now see how valuable it is.

That's a live workshop.

That's a live webinar.

That's a live demo.

I'm running these all of the time for myself and my clients and my partners.

Second thing is an email campaign.

This could be as simple as like a string of three or four emails that lead people in your holding pattern to actually making a purchase.

And you see these all the time.

You can see the examples of this all over the place.

And by the way, I just got hit with a webinar campaign from Superhuman today because they want me to buy Superhuman teams or they want me to upgrade to Superhuman teams.

And so I just got hit with a campaign to get me on one of their webinars.

The other thing is if you want to pay, and a lot of people don't realize this, you can retarget people with a paid campaign that are already in your world.

So let's say you have like a couple of thousand emails that you've collected.

You can actually put those into Facebook.

And again, it's not like they take the exact email.

It's not like it all perfectly lines up.