Jonathan Courtney

This website only, or 14 years of the company, this website only launched, last week and we only did it as a branding exercise. So yeah, websites are not like necessarily how you make money or how anyone makes money. And that can be pretty confusing because

This website only, or 14 years of the company, this website only launched, last week and we only did it as a branding exercise. So yeah, websites are not like necessarily how you make money or how anyone makes money. And that can be pretty confusing because

people will tell you to spend a lot of money on your websites and they'll tell you that you should like have the perfect brand and all of this kind of stuff. Um, that's not the way, and that could make sense if you're a lifestyle brand and the goal is to like build up this mystique around the brand and all this kind of stuff. Maybe you're a Michelin star restaurant.

people will tell you to spend a lot of money on your websites and they'll tell you that you should like have the perfect brand and all of this kind of stuff. Um, that's not the way, and that could make sense if you're a lifestyle brand and the goal is to like build up this mystique around the brand and all this kind of stuff. Maybe you're a Michelin star restaurant.

people will tell you to spend a lot of money on your websites and they'll tell you that you should like have the perfect brand and all of this kind of stuff. Um, that's not the way, and that could make sense if you're a lifestyle brand and the goal is to like build up this mystique around the brand and all this kind of stuff. Maybe you're a Michelin star restaurant.

Um, there's a lot of places where maybe funnels don't make sense, but if you're selling what, what we sell is we sell, uh, training to corporates, which can be pretty high ticket. We also sell training to individuals, which up to, you know, $14,000 per participant joining one of our trainings. We also, of course, sell then digital hybrid coaching versions of that.

Um, there's a lot of places where maybe funnels don't make sense, but if you're selling what, what we sell is we sell, uh, training to corporates, which can be pretty high ticket. We also sell training to individuals, which up to, you know, $14,000 per participant joining one of our trainings. We also, of course, sell then digital hybrid coaching versions of that.

Um, there's a lot of places where maybe funnels don't make sense, but if you're selling what, what we sell is we sell, uh, training to corporates, which can be pretty high ticket. We also sell training to individuals, which up to, you know, $14,000 per participant joining one of our trainings. We also, of course, sell then digital hybrid coaching versions of that.

So from about 5,000 euro or $5,000 to open-ended, that's our range of things we're selling. But we're not trying to be like You know, we're not like a Michelin star restaurant that has to have the branding perfect everywhere. So, yeah, funnels are where we then most people find out about us through a funnel and how our funnels work. Again, completely separate to the website. In fact, unrelated.

So from about 5,000 euro or $5,000 to open-ended, that's our range of things we're selling. But we're not trying to be like You know, we're not like a Michelin star restaurant that has to have the branding perfect everywhere. So, yeah, funnels are where we then most people find out about us through a funnel and how our funnels work. Again, completely separate to the website. In fact, unrelated.

So from about 5,000 euro or $5,000 to open-ended, that's our range of things we're selling. But we're not trying to be like You know, we're not like a Michelin star restaurant that has to have the branding perfect everywhere. So, yeah, funnels are where we then most people find out about us through a funnel and how our funnels work. Again, completely separate to the website. In fact, unrelated.

And you're not even going to see the same branding on them. Our funnels, which I'll show you one in a minute, they basically could start as a Facebook ad or a YouTube video that leads you into a super focused page, which tells you one thing and has one call to action. And the whole goal of that funnel is to do one thing. And that one thing could be book a call with us. or buy something.

And you're not even going to see the same branding on them. Our funnels, which I'll show you one in a minute, they basically could start as a Facebook ad or a YouTube video that leads you into a super focused page, which tells you one thing and has one call to action. And the whole goal of that funnel is to do one thing. And that one thing could be book a call with us. or buy something.

And you're not even going to see the same branding on them. Our funnels, which I'll show you one in a minute, they basically could start as a Facebook ad or a YouTube video that leads you into a super focused page, which tells you one thing and has one call to action. And the whole goal of that funnel is to do one thing. And that one thing could be book a call with us. or buy something.

So it's usually one of two things. And we always have a couple of funnels running at the same time. But just a first conceptual thing is that funnels and websites are not the same thing. And actually, what's really complicated in this world is that people who make really nice websites are generally not good at making funnels at all. Because funnels require really good copywriting.

So it's usually one of two things. And we always have a couple of funnels running at the same time. But just a first conceptual thing is that funnels and websites are not the same thing. And actually, what's really complicated in this world is that people who make really nice websites are generally not good at making funnels at all. Because funnels require really good copywriting.

So it's usually one of two things. And we always have a couple of funnels running at the same time. But just a first conceptual thing is that funnels and websites are not the same thing. And actually, what's really complicated in this world is that people who make really nice websites are generally not good at making funnels at all. Because funnels require really good copywriting.

And mostly, it's about conversion optimization for that specific flow. So for us, it's called booking generation. Whereas someone who's really good at making a website is maybe very good at visual design, UX design, but they can't tell you how to make money and how to sell stuff. And yeah, a funnel is just a completely, totally different separate thing to a website.

And mostly, it's about conversion optimization for that specific flow. So for us, it's called booking generation. Whereas someone who's really good at making a website is maybe very good at visual design, UX design, but they can't tell you how to make money and how to sell stuff. And yeah, a funnel is just a completely, totally different separate thing to a website.

And mostly, it's about conversion optimization for that specific flow. So for us, it's called booking generation. Whereas someone who's really good at making a website is maybe very good at visual design, UX design, but they can't tell you how to make money and how to sell stuff. And yeah, a funnel is just a completely, totally different separate thing to a website.