Jonathan Courtney

When a client comes to us and says, I want to have 2000 licenses of one of your courses, I say,

obviously I want to sell you this and obviously I will sell you this happily.

But I would just like to tell you that the best way to spend that money would be to have an in-person training.

I just want you to know that I'm telling you that the best way would be that.

It's not the most convenient way, but it's the best way.

And so I think the anti-trend is also just related to the fact that...

Also, dude, you know, with the ChatGPT stuff, right?

That client at a certain point might just say to us, ah, we can find all of, we basically generated our own course using ChatGPT and all of your content.

What they cannot do is say, yeah, we've generated a new version of you and your team coming to our office and running this.

That will always be hard to do.

That's funny, they're still opposite.

Dude, I've been trying to convince you to do this for a while.

It would kill.

It's huge.

The problem is, short term, you'll be a little bit annoyed that it's like...

Oh, I could have stayed behind my computer and all my businesses would have probably made more money while not doing that event.

But the cumulative effect of doing things like that I think has a huge positive net outcome on the business.

And what I believe to be true is that people would get massive value from that.

Especially, I mean, you probably don't want to do this because...

I know it's not your thing, but if you were to charge $15,000 for a ticket for three days with you, but then only 20 people can come to it, I think that would be extremely appealing to... I mean, that would be very appealing to people in your audience.