Jonathan Courtney

I'll try to describe it. I'll draw the main funnel. The first page you create is called an opt-in page. So this is basically a page that offers someone who is interested in the topic something. And in a VSL funnel, that something is a free training video. So let's say for us, we want to sell a $7,500 facilitation program, which is like a combination of self-paced videos and actual live coaching.

I'll try to describe it. I'll draw the main funnel. The first page you create is called an opt-in page. So this is basically a page that offers someone who is interested in the topic something. And in a VSL funnel, that something is a free training video. So let's say for us, we want to sell a $7,500 facilitation program, which is like a combination of self-paced videos and actual live coaching.

I'll try to describe it. I'll draw the main funnel. The first page you create is called an opt-in page. So this is basically a page that offers someone who is interested in the topic something. And in a VSL funnel, that something is a free training video. So let's say for us, we want to sell a $7,500 facilitation program, which is like a combination of self-paced videos and actual live coaching.

So we want to sell that. And so what we offer them, we don't sell them that first. We don't even tell them about that first. Our Facebook ad is selling a one hour free training, which teaches you the basics of facilitation. And so our opt-in page is to sell that free training, nothing else. And so our opt-in page leads to a video and

So we want to sell that. And so what we offer them, we don't sell them that first. We don't even tell them about that first. Our Facebook ad is selling a one hour free training, which teaches you the basics of facilitation. And so our opt-in page is to sell that free training, nothing else. And so our opt-in page leads to a video and

So we want to sell that. And so what we offer them, we don't sell them that first. We don't even tell them about that first. Our Facebook ad is selling a one hour free training, which teaches you the basics of facilitation. And so our opt-in page is to sell that free training, nothing else. And so our opt-in page leads to a video and

So the way you talk about it in marketing is you're always selling the thing that sells the thing. I wish I could remember the name of the guy who said that. Steve Larson, I think. So your Facebook ad is selling the opt-in page. Your opt in page is selling watching the video. And I'll tell you as you go.

So the way you talk about it in marketing is you're always selling the thing that sells the thing. I wish I could remember the name of the guy who said that. Steve Larson, I think. So your Facebook ad is selling the opt-in page. Your opt in page is selling watching the video. And I'll tell you as you go.

So the way you talk about it in marketing is you're always selling the thing that sells the thing. I wish I could remember the name of the guy who said that. Steve Larson, I think. So your Facebook ad is selling the opt-in page. Your opt in page is selling watching the video. And I'll tell you as you go.

But you're basically right now, all you're focused on is selling the idea of watching this video because people can get free stuff online all the time. All of YouTube is free. Why the hell should you give your email address and sit down and watch this particular video? So you do have to sell

But you're basically right now, all you're focused on is selling the idea of watching this video because people can get free stuff online all the time. All of YouTube is free. Why the hell should you give your email address and sit down and watch this particular video? So you do have to sell

But you're basically right now, all you're focused on is selling the idea of watching this video because people can get free stuff online all the time. All of YouTube is free. Why the hell should you give your email address and sit down and watch this particular video? So you do have to sell

watching this video basically um because in in the end someone being trained by you on a small level is an ad it's a pitch essentially because they're getting a sense of what it's like to be trained by you so there's an opt-in page which which basically tells them that they can get this free it can be also a downloadable it can be a lead magnet it can be like a pdf

watching this video basically um because in in the end someone being trained by you on a small level is an ad it's a pitch essentially because they're getting a sense of what it's like to be trained by you so there's an opt-in page which which basically tells them that they can get this free it can be also a downloadable it can be a lead magnet it can be like a pdf

watching this video basically um because in in the end someone being trained by you on a small level is an ad it's a pitch essentially because they're getting a sense of what it's like to be trained by you so there's an opt-in page which which basically tells them that they can get this free it can be also a downloadable it can be a lead magnet it can be like a pdf

We're doing a new one soon, which is like a list of different exercises and that kind of stuff. Like we have this, this is actually one version of it here. I'm holding it up to the screen. It's a book, a physical book called meetings that we're going to be using as a lead magnet that will actually ship to you. It doesn't matter.

We're doing a new one soon, which is like a list of different exercises and that kind of stuff. Like we have this, this is actually one version of it here. I'm holding it up to the screen. It's a book, a physical book called meetings that we're going to be using as a lead magnet that will actually ship to you. It doesn't matter.

We're doing a new one soon, which is like a list of different exercises and that kind of stuff. Like we have this, this is actually one version of it here. I'm holding it up to the screen. It's a book, a physical book called meetings that we're going to be using as a lead magnet that will actually ship to you. It doesn't matter.

The opt-in page is about getting your email address and ideally getting your attention on something. And so the next page, so the first page, we build these on either Framer or ClickFunnels. So Framer is when we want to have something that looks nice.

The opt-in page is about getting your email address and ideally getting your attention on something. And so the next page, so the first page, we build these on either Framer or ClickFunnels. So Framer is when we want to have something that looks nice.