Jonathan Courtney

unsubscribes and should you feel bad about them we tried to clean out our um list during these campaigns so during black friday summer sale prime day and a back to school sale um we're not emailing every single person on our list so we have 130 000 people on our list today although we don't do many list building activities outside of running facebook ads um

we will find a cohort or a segment of that email list and we'll use that. But generally, I mean, we're threading a thin line between sending too much, getting too many unsubscribed. We're always testing that. But we have a lot of data from the last 16 or 14 years on doing this now. So I think we've got a good... Your question is, how do we think about it?

we will find a cohort or a segment of that email list and we'll use that. But generally, I mean, we're threading a thin line between sending too much, getting too many unsubscribed. We're always testing that. But we have a lot of data from the last 16 or 14 years on doing this now. So I think we've got a good... Your question is, how do we think about it?

we will find a cohort or a segment of that email list and we'll use that. But generally, I mean, we're threading a thin line between sending too much, getting too many unsubscribed. We're always testing that. But we have a lot of data from the last 16 or 14 years on doing this now. So I think we've got a good... Your question is, how do we think about it?

We try to make the most sales with the least amount of unsubscribes. But we're also okay if people opt themselves out of what we're selling as well. Because there are people who probably just never want to buy anything that we have. And then they can just continue consuming our free content on YouTube. And that's also fine with us.

We try to make the most sales with the least amount of unsubscribes. But we're also okay if people opt themselves out of what we're selling as well. Because there are people who probably just never want to buy anything that we have. And then they can just continue consuming our free content on YouTube. And that's also fine with us.

We try to make the most sales with the least amount of unsubscribes. But we're also okay if people opt themselves out of what we're selling as well. Because there are people who probably just never want to buy anything that we have. And then they can just continue consuming our free content on YouTube. And that's also fine with us.

But I also feel, you know, we have the biggest YouTube channel for our topic, which is facilitation. Hundreds of hours of free content out there. So we're also, we feel like, we call it like the goodwill bucket. Whenever we do a big campaign like that, where we feel like, okay, we're pushing it, maybe pushing it a little bit.

But I also feel, you know, we have the biggest YouTube channel for our topic, which is facilitation. Hundreds of hours of free content out there. So we're also, we feel like, we call it like the goodwill bucket. Whenever we do a big campaign like that, where we feel like, okay, we're pushing it, maybe pushing it a little bit.

But I also feel, you know, we have the biggest YouTube channel for our topic, which is facilitation. Hundreds of hours of free content out there. So we're also, we feel like, we call it like the goodwill bucket. Whenever we do a big campaign like that, where we feel like, okay, we're pushing it, maybe pushing it a little bit.

We're also trying to make sure our goodwill bucket of free stuff is being filled up.

We're also trying to make sure our goodwill bucket of free stuff is being filled up.

We're also trying to make sure our goodwill bucket of free stuff is being filled up.

If someone finds you via Facebook ad and... Dude, it's the big... Everybody who starts working on funnels with me, one of their first questions is, how do you track exactly which things are creating which conversions so that I know should I put more energy into LinkedIn or into YouTube or into whatever? Uh, yeah. And you know, there's a lot of products that can help you track these things.

If someone finds you via Facebook ad and... Dude, it's the big... Everybody who starts working on funnels with me, one of their first questions is, how do you track exactly which things are creating which conversions so that I know should I put more energy into LinkedIn or into YouTube or into whatever? Uh, yeah. And you know, there's a lot of products that can help you track these things.

If someone finds you via Facebook ad and... Dude, it's the big... Everybody who starts working on funnels with me, one of their first questions is, how do you track exactly which things are creating which conversions so that I know should I put more energy into LinkedIn or into YouTube or into whatever? Uh, yeah. And you know, there's a lot of products that can help you track these things.

Like Hyros is one of these products. And I, in the end, just, we don't call it with Hyros. I don't know how you say it. Hyros, Hyros, H H Y R O S.

Like Hyros is one of these products. And I, in the end, just, we don't call it with Hyros. I don't know how you say it. Hyros, Hyros, H H Y R O S.

Like Hyros is one of these products. And I, in the end, just, we don't call it with Hyros. I don't know how you say it. Hyros, Hyros, H H Y R O S.

This tells you like, I think it tells you if someone comes all the way from YouTube and it tracks all the conversions all the way through. We don't pay so much attention to that. And honestly, this is because I took advice from Sam Ovens, which is Don't fucking bother tracking it. You have your monthly P&L.