Jonathan Courtney

You can't imagine what it's like to be a person who doesn't know this thing anymore. And so you actually get worse at explaining something the more you know it. So when I'm trying to sell facilitation training, and I've been a facilitator and a designer for 14 years, I have to remember this curse of knowledge thing and bring myself right back to the basics.

And analogies are an amazing way to bring things back to the basics. And there's this format that I saw Russell Brunson use to make things into...

And analogies are an amazing way to bring things back to the basics. And there's this format that I saw Russell Brunson use to make things into...

And analogies are an amazing way to bring things back to the basics. And there's this format that I saw Russell Brunson use to make things into...

more of an analogy and it's like he uses the you know how or it's like yeah it's the the simple format he has is that it's kind of like or it's kind of like when so sometimes it's like you're you're thinking about okay how do i explain something like facilitation to people

more of an analogy and it's like he uses the you know how or it's like yeah it's the the simple format he has is that it's kind of like or it's kind of like when so sometimes it's like you're you're thinking about okay how do i explain something like facilitation to people

more of an analogy and it's like he uses the you know how or it's like yeah it's the the simple format he has is that it's kind of like or it's kind of like when so sometimes it's like you're you're thinking about okay how do i explain something like facilitation to people

Well, it's kind of like when you're on a trip with your friends and nobody's in charge of how we're going to get from the airport to the hotel. And it just feels super chaotic and everyone's kind of bickering at each other. Well, imagine if you had, if one of the people in the group just said, I'm going to take care of transportation. It's kind of like that.

Well, it's kind of like when you're on a trip with your friends and nobody's in charge of how we're going to get from the airport to the hotel. And it just feels super chaotic and everyone's kind of bickering at each other. Well, imagine if you had, if one of the people in the group just said, I'm going to take care of transportation. It's kind of like that.

Well, it's kind of like when you're on a trip with your friends and nobody's in charge of how we're going to get from the airport to the hotel. And it just feels super chaotic and everyone's kind of bickering at each other. Well, imagine if you had, if one of the people in the group just said, I'm going to take care of transportation. It's kind of like that.

It's kind of like, and this is something we actually use in our ads is this analogy is that being on, being on vacation with your friends is supposed to be something nice, but it gets really frustrating when everyone needs to decide where to go for dinner. And imagine if there was someone who was taking the lead

It's kind of like, and this is something we actually use in our ads is this analogy is that being on, being on vacation with your friends is supposed to be something nice, but it gets really frustrating when everyone needs to decide where to go for dinner. And imagine if there was someone who was taking the lead

It's kind of like, and this is something we actually use in our ads is this analogy is that being on, being on vacation with your friends is supposed to be something nice, but it gets really frustrating when everyone needs to decide where to go for dinner. And imagine if there was someone who was taking the lead

So it's kind of like thing when you're making copy, when you're writing copy, when you're writing an ad, just keeping this written somewhere in front of you. It's kind of like and then something relatable. So anything you're trying to sell or anything you're trying to talk about, you got to remember that it's kind of like and something relatable, something I've learned from analogy creating.

So it's kind of like thing when you're making copy, when you're writing copy, when you're writing an ad, just keeping this written somewhere in front of you. It's kind of like and then something relatable. So anything you're trying to sell or anything you're trying to talk about, you got to remember that it's kind of like and something relatable, something I've learned from analogy creating.

So it's kind of like thing when you're making copy, when you're writing copy, when you're writing an ad, just keeping this written somewhere in front of you. It's kind of like and then something relatable. So anything you're trying to sell or anything you're trying to talk about, you got to remember that it's kind of like and something relatable, something I've learned from analogy creating.

100% agree with that. Have you ever had Neville Medora on your podcast?

100% agree with that. Have you ever had Neville Medora on your podcast?

100% agree with that. Have you ever had Neville Medora on your podcast?

He has a book called This Book Will Teach You to Write Better. It takes 15 minutes to read. It's like an Amazon printed book. And it goes into a lot of these topics about how to tell stories from other people's perspectives. But he has one statement in there when it comes to copy, when it comes to all of this thing we're talking about.