Jonathan Courtney

But it's just packed full of information that somehow seems to work well and people seem to need. And we A, B test the crap out of this kind of thing. So I don't know. This is just, this funnel is annoyingly popular. Like as in this one has generated this year. So this launched in 2020. This one funnel, which I can barely look at,

But it's just packed full of information that somehow seems to work well and people seem to need. And we A, B test the crap out of this kind of thing. So I don't know. This is just, this funnel is annoyingly popular. Like as in this one has generated this year. So this launched in 2020. This one funnel, which I can barely look at,

But it's just packed full of information that somehow seems to work well and people seem to need. And we A, B test the crap out of this kind of thing. So I don't know. This is just, this funnel is annoyingly popular. Like as in this one has generated this year. So this launched in 2020. This one funnel, which I can barely look at,

Will has already passed 20 million revenue in it, but in its lifetime, just to be super clear. So in the last four years, actually, it started officially in May. So in the last three and a half years, this one funnel has generated 20 million revenue and it looks like shit. And I don't even like the video anymore. I'm like, I've made so many better things than this since then.

Will has already passed 20 million revenue in it, but in its lifetime, just to be super clear. So in the last four years, actually, it started officially in May. So in the last three and a half years, this one funnel has generated 20 million revenue and it looks like shit. And I don't even like the video anymore. I'm like, I've made so many better things than this since then.

Will has already passed 20 million revenue in it, but in its lifetime, just to be super clear. So in the last four years, actually, it started officially in May. So in the last three and a half years, this one funnel has generated 20 million revenue and it looks like shit. And I don't even like the video anymore. I'm like, I've made so many better things than this since then.

And I'm embarrassed that people see it. But actually, when people see it for the first time, they really like it. So I just have to get it out of my head that new stuff has to be made all the time.

And I'm embarrassed that people see it. But actually, when people see it for the first time, they really like it. So I just have to get it out of my head that new stuff has to be made all the time.

And I'm embarrassed that people see it. But actually, when people see it for the first time, they really like it. So I just have to get it out of my head that new stuff has to be made all the time.

Actually, yes. Yeah. I mean, dude, most people who are not like... I feel like a lot of entrepreneurs have a severe lack of urgency. and a lack of willingness to just see what happens if I get something out there. I, you know, I talk to a lot of, a lot of friends who run companies ask me about funnels because they're like, okay, I believe you. Now I want to do funnels.

Actually, yes. Yeah. I mean, dude, most people who are not like... I feel like a lot of entrepreneurs have a severe lack of urgency. and a lack of willingness to just see what happens if I get something out there. I, you know, I talk to a lot of, a lot of friends who run companies ask me about funnels because they're like, okay, I believe you. Now I want to do funnels.

Actually, yes. Yeah. I mean, dude, most people who are not like... I feel like a lot of entrepreneurs have a severe lack of urgency. and a lack of willingness to just see what happens if I get something out there. I, you know, I talk to a lot of, a lot of friends who run companies ask me about funnels because they're like, okay, I believe you. Now I want to do funnels.

I've seen the numbers and I'm like, cool. So like, here's what you have to do. And then they're like, oh yeah, yeah, yeah. Maybe I'll get around to that next year. And I'm, you know, I just like, well, whatever. See ya. So I'll just show you, will I show you the rest of this funnel?

I've seen the numbers and I'm like, cool. So like, here's what you have to do. And then they're like, oh yeah, yeah, yeah. Maybe I'll get around to that next year. And I'm, you know, I just like, well, whatever. See ya. So I'll just show you, will I show you the rest of this funnel?

I've seen the numbers and I'm like, cool. So like, here's what you have to do. And then they're like, oh yeah, yeah, yeah. Maybe I'll get around to that next year. And I'm, you know, I just like, well, whatever. See ya. So I'll just show you, will I show you the rest of this funnel?

Cool. All right, let's see. By the way, audience, I know maybe you were expecting that I would show slides or something. But again, I'm not a teacher of this. I just want to show you the stuff that's live. OK, so now you can see that I'm showing a type form now. Is that what's on screen for you?

Cool. All right, let's see. By the way, audience, I know maybe you were expecting that I would show slides or something. But again, I'm not a teacher of this. I just want to show you the stuff that's live. OK, so now you can see that I'm showing a type form now. Is that what's on screen for you?

Cool. All right, let's see. By the way, audience, I know maybe you were expecting that I would show slides or something. But again, I'm not a teacher of this. I just want to show you the stuff that's live. OK, so now you can see that I'm showing a type form now. Is that what's on screen for you?

OK, so we've added that we add this type form when our lead flow is low, too high. So when we have a lot of lead flow, as in where our Facebook ads are working really well and loads of people are booking calls, we add in this survey. But when the lead flow is low, when ads are expensive, when not so many people are coming in, we turn it off. So it's just a way to add friction.

OK, so we've added that we add this type form when our lead flow is low, too high. So when we have a lot of lead flow, as in where our Facebook ads are working really well and loads of people are booking calls, we add in this survey. But when the lead flow is low, when ads are expensive, when not so many people are coming in, we turn it off. So it's just a way to add friction.