Jonathan Courtney

He has a book called This Book Will Teach You to Write Better. It takes 15 minutes to read. It's like an Amazon printed book. And it goes into a lot of these topics about how to tell stories from other people's perspectives. But he has one statement in there when it comes to copy, when it comes to all of this thing we're talking about.

He has a book called This Book Will Teach You to Write Better. It takes 15 minutes to read. It's like an Amazon printed book. And it goes into a lot of these topics about how to tell stories from other people's perspectives. But he has one statement in there when it comes to copy, when it comes to all of this thing we're talking about.

And he said, when you're writing, when you're writing for people... And he goes... And he goes... Yeah. And he goes... Did I actually say that? He said he said. Oh, yeah. Okay. And he goes... And I'll just do his accent and he goes, when you're thinking about writing for people, the one thing you have to have locked into your head is nobody cares about you. They only care about themselves.

And he said, when you're writing, when you're writing for people... And he goes... And he goes... Yeah. And he goes... Did I actually say that? He said he said. Oh, yeah. Okay. And he goes... And I'll just do his accent and he goes, when you're thinking about writing for people, the one thing you have to have locked into your head is nobody cares about you. They only care about themselves.

And he said, when you're writing, when you're writing for people... And he goes... And he goes... Yeah. And he goes... Did I actually say that? He said he said. Oh, yeah. Okay. And he goes... And I'll just do his accent and he goes, when you're thinking about writing for people, the one thing you have to have locked into your head is nobody cares about you. They only care about themselves.

And this is one of the key, this insight that I got when I read that book really locked in for me to the point that whenever I'm writing copy or whenever I'm talking to my team about copy, I'm like, I'm like, and I go, are we writing here about us and about how great we are? Or are we talking about what they're going to get? So this is something that just like super locks into my brain.

And this is one of the key, this insight that I got when I read that book really locked in for me to the point that whenever I'm writing copy or whenever I'm talking to my team about copy, I'm like, I'm like, and I go, are we writing here about us and about how great we are? Or are we talking about what they're going to get? So this is something that just like super locks into my brain.

And this is one of the key, this insight that I got when I read that book really locked in for me to the point that whenever I'm writing copy or whenever I'm talking to my team about copy, I'm like, I'm like, and I go, are we writing here about us and about how great we are? Or are we talking about what they're going to get? So this is something that just like super locks into my brain.

Oh, no, I was thinking like if you're going to really embody the person and I try to do a big Austin accent. And if I was trying to do the Steve Jobs, California accent and getting like like if I overthought, if I if I really incorrectly took your advice and I thought you meant full impersonation. Yeah.

Oh, no, I was thinking like if you're going to really embody the person and I try to do a big Austin accent. And if I was trying to do the Steve Jobs, California accent and getting like like if I overthought, if I if I really incorrectly took your advice and I thought you meant full impersonation. Yeah.

Oh, no, I was thinking like if you're going to really embody the person and I try to do a big Austin accent. And if I was trying to do the Steve Jobs, California accent and getting like like if I overthought, if I if I really incorrectly took your advice and I thought you meant full impersonation. Yeah.

15 minute change. Yeah. And then like practicing for ages and then the person's gone. All right, move on. This one, I really want to know what you think about this because I really want to know the exact thing you do. You said you should show up to meetings with small gifts. The ROI is insane. I have a lot of meetings coming up.

15 minute change. Yeah. And then like practicing for ages and then the person's gone. All right, move on. This one, I really want to know what you think about this because I really want to know the exact thing you do. You said you should show up to meetings with small gifts. The ROI is insane. I have a lot of meetings coming up.

15 minute change. Yeah. And then like practicing for ages and then the person's gone. All right, move on. This one, I really want to know what you think about this because I really want to know the exact thing you do. You said you should show up to meetings with small gifts. The ROI is insane. I have a lot of meetings coming up.

Especially with people who are a lot more important than me, I would say. They are more important than me, but they're more successful than me. I'm always wondering what to do. Talk about this. Tell me what you do.

Especially with people who are a lot more important than me, I would say. They are more important than me, but they're more successful than me. I'm always wondering what to do. Talk about this. Tell me what you do.

Especially with people who are a lot more important than me, I would say. They are more important than me, but they're more successful than me. I'm always wondering what to do. Talk about this. Tell me what you do.

Okay, so a thousand mini Buddhas and you gave them all to one person, right? Yeah.

Okay, so a thousand mini Buddhas and you gave them all to one person, right? Yeah.

Okay, so a thousand mini Buddhas and you gave them all to one person, right? Yeah.