Jonathan Courtney

It's just that this is an activity that's happening from the holding pattern.

It's an activity that's not just happening randomly from an ad.

He's not doing his sales pitch on podcasts when he goes on other people's podcasts.

He's going on other people's podcasts.

And people get confused about this, by the way.

Like,

Why is this person, like, why is the CEO of Antropic right now at Davos getting interviewed by Bloomberg, right?

Is it for the good of humanity?

No, like, his job is he's a promoter.

He's moving people from here to the holding pattern, to their world, to understand it.

When I'm watching the interview with the CEO of Antropic,

Darius, I am thinking he's doing a really good job at doing this sort of pre-pitch to enterprises who are now going to understand, oh, Claude is the enterprise AI company.

And so he's bringing people, he's creating that attention, bringing people into that holding pattern.

And the selling events for

And Tropic, I mean, they have an outreach team because they're actually the company that goes and tries to get these big enterprise deals.

But, you know, you're following them on Twitter, you're on X, and then they post about Claude Cowork.

You're in their world, you're in their sphere, you're hearing about these things.

Again, those companies are huge.

We don't have those types of budgets, but this is the general...

I would say loop that's happening the whole time.